The TREAD Off-Road Expo was founded with one simple goal: to bring the off-road community together. Built by enthusiasts for enthusiasts, TREAD is more than just an expo—it’s a gathering rooted in passion, connection, and shared adventure. From hardcore rock crawlers and weekend trail riders to industry professionals and off-road families, TREAD creates a space where everyone who loves the trail belongs.

Held annually in St. George, Utah, TREAD brings together all segments of the off-road world—Jeeps, UTVs, dirt bikes, Broncos, ATVs, buggies, and more—offering a hands-on, interactive experience that puts people face-to-face with the brands, builders, and innovators shaping the industry. With a strong focus on community, family-friendly activities, industry education, and real connections, TREAD is designed to strengthen the off-road culture and inspire the next adventure for riders of all levels.

Beyond the expo itself, TREAD is committed to protecting the places we ride. Each year, funds are raised through a dedicated raffle, with 100% of the proceeds split between the BlueRibbon Coalition and the Utah Public Lands Alliance—two organizations at the forefront of keeping public lands open and accessible for responsible recreation. By giving back, TREAD helps ensure that future generations can continue to explore, enjoy, and respect our public lands.