How does Eventbrite’s embedded checkout work?

Our embedded checkout allows you to add a snippet of code to your website. This code displays your ticketing options directly on your page, so users can complete their purchase without being redirected. You create the event on Eventbrite and manage all settings there.

Can I customize the checkout to match my brand?

The embedded checkout is designed to be seamless and minimalist, integrating into your existing page design. While extensive CSS customization is not supported, the experience feels native to your site, keeping your brand's header, footer, and navigation visible.

Will my customers know they are using Eventbrite?

While the entire checkout process happens on your website, the module includes a “Powered by Eventbrite” notice. This assures your customers that their transaction is being handled by a secure, trusted, and globally recognized ticketing leader.

What fees are associated with using this platform?

It's free to publish an event on Eventbrite. For paid tickets sold through your website, standard Eventbrite Ticketing Fees apply. These fees are typically paid by the attendee, but you can choose to absorb them into the ticket price.

Is Eventbrite’s platform secure for selling tickets on my site?

Yes. All transactions are processed using our secure payment processor, Eventbrite Payment Processing, which is PCI-compliant. You get the benefit of our platform's security and reliability directly on your own website.

Can I track sales that come directly from my website?

Absolutely. Your Eventbrite analytics dashboard shows detailed reports on ticket sales, revenue, and attendee data. You can easily see performance for events sold through your own custom branded ticketing integration.

White Label Event Ticketing Platform | Eventbrite

White Label Event Ticketing Platform

Our white label ticketing platform gives you the power to sell tickets directly from your own website. Keep attendees in your brand experience from start to finish with our seamless embedded checkout solution.

Seamless ticketing that keeps your brand first

You’ve invested in building your brand and a professional website. Your ticketing experience should be just as polished. Eventbrite’s embedded checkout integrates our powerful and secure ticketing engine directly into your site, so you never have to send your customers to a third-party page to buy tickets.

This approach to custom branded ticketing puts you in complete control of the attendee journey. You maintain your site’s look and feel while we handle the complex work of ticket processing, payment security, and order confirmations behind the scenes.

With our white label ticketing software, you can:

Embed a secure, mobile-friendly checkout on any page of your site.
Keep your brand’s colors, fonts, and navigation consistent.
Reduce friction for buyers and increase conversion rates.
Access real-time sales data and attendee analytics.

Your integrated event ticketing toolkit

Manage your entire event with tools that integrate directly into your existing brand experience and sales funnels.

Embeddable Checkout

Create your event on Eventbrite and embed the checkout directly on your website. Attendees buy tickets without ever leaving your domain, ensuring a seamless brand experience.

Flexible Ticket Types

Set up multiple ticket tiers like VIP, early-bird, or group packages. Our platform handles the complexity, presenting clear options within your custom branded ticketing flow.

Real-Time Analytics

Track sales and attendee data as it happens. Gain insights into your audience and measure the success of your event right from your Eventbrite dashboard.

Why agencies and brands choose Eventbrite's embedded tools

Power your events with technology trusted by creators across a global community of more than 89M monthly average users.

A sleek registration desk ready for a corporate event using custom branded ticketing.

Keep Your Brand in the Spotlight

With our embedded checkout, your website remains the star. You control the attendee journey, keeping your branding, messaging, and navigation consistent while we handle secure ticket processing in the background.

Attendees entering a large convention center for an event managed with scalable ticketing software.

Leverage a Trusted, Scalable Platform

Power your private label event ticketing with the security and scale of Eventbrite. Our reliable infrastructure ensures a smooth purchase process for your attendees, whether you're selling a hundred tickets or thousands.

An empty conference room prepared for a session managed by an event ticketing platform.

Access Powerful Organizer Tools

Beyond the checkout, you get access to a full suite of event management tools. Use the Eventbrite Organizer app for seamless check-in, send targeted marketing emails, and get detailed sales reports.

The technology you need for branded ticket sales

From initial setup to post-event analysis, our platform provides the essential tools to power your events behind the scenes.

A modern event lobby, an example of a venue that uses private label event ticketing.

Embedded Checkout

Place our secure and mobile-friendly checkout directly onto any page of your website. This is the core of our private label event ticketing solution.

Customizable Order Form

Collect the exact information you need from attendees by adding custom questions to your registration form, right within your embedded checkout.

On-Site Operations

Use the Eventbrite Organizer app to scan QR-code tickets for fast check-in and sell tickets at the door with our Tap to Pay solution.

Reporting & Analytics

Monitor your sales in real time and analyze attendee data to refine your marketing strategy and report on event success.

I love Eventbrite’s simplicity and how easy it is to get started…the value and simplicity we can offer using Eventbrite will secure more registrations and help our conferences grow even further.Morgan Laskey, Community Marketing Events Manager, Klaviyo

[Getting people in the door quickly] wasn’t something that happened before. But since we’ve switched to Eventbrite, we decided to release all of our tickets ahead of time instead of holding the majority to sell at the door.Megan Wilson, Director of Digital Strategy, Harpoon Brewery

The conversion rate on Eventbrite was 20% better than other ticketing platforms...plus the automated emails generate a lot of new sales each time we post a new event.Seed Talks

Frequently asked questions

Power your website with Eventbrite's ticketing engine

Create your event and embed your ticket sales in minutes. Get started today to see how our platform can integrate seamlessly with your brand.