SXSW London Roadshow

A global platform celebrating the convergence of creativity, culture and innovation, SXSW’s inaugural European edition SXSW London builds on the brand’s decades of success in Austin and now Sydney. Between June 2nd -7th 2025, SXSW London will take over dozens of venues, galleries, clubs and spaces around Shoreditch in east London, including many independent and community-led spaces. In addition to the inspiring keynotes, music showcases, and innovations in tech, gaming and screen that fans have come to expect from SXSW, SXSW London will introduce new arts and culture programming in a first for the brand globally. SXSW London will also feature a particular focus on creative sectors and talent from across Europe.