It’s been a very busy year for us on the music front and coming off of FlyCon — Eventbrite’s annual music client conference — our commitment to the independent live music industry is stronger than ever. On that note, we’ve got some exciting new hire news to share. 

Now, the career histories of the folks working with our music clients share a lot of commonalities — they’ve all worn many hats in the music biz and they have a staggering array of side gigs weaved through their background. And it’s safe to say that our newest cohort of music hires is no exception.

New additions to the team include Luke Cahill, Account Executive, Music; Heather Ellis, Product Marketing Manager, Music; Tessa Morris, Digital Marketing Manager, Music; James Reichardt, Director of Engineering; and Jon Wilson, Music Partnerships. Each of these people brings invaluable skills to the table as we continue to address the unique needs of our music clients. Here’s a little more about them…

In addition to co-founding music ticketing platform, Flavorus, James Reichardt most recently spent three years as the CTO, North America at See Tickets after Vivendi acquired Flavorus in mid-2016. James is an architect-extraordinaire, responsible for the original programming and architecture of the main Flavorus ticketing engine for general admission and reserved seating events, along with designing and deploying entry and will call systems for a suite of major festivals. Our SVP of Platform, Pat Poels sums James up best:

“James caught my eye about five years ago with the work his company Flavorus did with the Microsoft Windows Azure platform. While the courting process was definitely lengthy, James brings both a deep understanding of the music ticketing business and a highly creative approach to tech innovation that our whole company will benefit from. We can’t wait to see what he can accomplish here at Eventbrite”

— Pat Poels, SVP Platform, Eventbrite


Jon Wilson has tried on every hat in the music industry and today, we’re lucky to have him wear ours. He’s toured as a DJ, promoted bands in his home town in Massachusetts, and been on the skins for a number of class acts. Like many in the music biz, he side-hustled through his early career promoting raves in New York, booking bands at a gritty club on the Lower East Side, and working the box office at Roseland Ballroom where he found himself one night out the back of the iconic venue casually standing next to Radiohead frontman Thom Yorke after a pre-show emergency fire evacuation (the show eventually went on!).

Jon spent a number of years working at Live Nation in NYC and as the GM of DoNYC, an event aggregator owned by Peter Shapiro, The Bowery Presents and DoStuff Media. He joins us from Front Gate Tickets where he lead the Business Development team, working with festivals and promoters including Bonnaroo, Danny Wimmer Presents, C3 Presents, Governors Ball, Outside Lands, and many more. Based in Austin, Jon is a part of our Music Partnerships team, and he’ll be focused on helping connect independent festivals with our technology solutions.


Perhaps the most disappointing (but also equally impressive) moment in Heather Ellis’ career as a musician was when her now retired band, Cardboard Boxes, was dropped as the opener for Boys Like Girls as they saw the single 5 Minutes to Midnight catapult them from their planned gig at the Sterling Community Center straight into the 9:30 Club. A bona fide entrepreneurial hustler, Heather started her own artist management company in New York, cold calling talent buyers and sweating to fill the rooms of the acts she managed, while distributing their music through her own label.

She most recently spent four years at Pandora in Oakland, running AMP (the company’s Artist Marketing Platform) and spending her days talking with artist labels and managers about how to promote their live shows and recordings.  Prior to Pandora she was at The Orchard, independent music distribution company based in New York. Today at Eventbrite she works closely with our product team to help get information about our solutions into the hands of the independent venues, promoters and festivals we partner with.


Nashville plays host to our newest music Account Executive, Luke Cahill. Luke got his start in music with AEG in South Florida but eventually headed to Nashville to become an agent with APA—spending six years there as a country agent, booking acts including Charlie Daniels, Travis Tritt, Dolly Parton, and Jack Ingram. He then jumped over to the technology world at Aloompa, a company that builds mobile apps for music festivals. When it comes to the dinner table conversation, it’s more music — Luke’s fiancé, Lydia Schultz, has built a career working with songwriters and is currently a Creative Services Rep at SESAC, a Performing Rights Organization. He brings his music and technology chops to Eventbrite’s music team, helping match the common problems of music venues and festivals with creative solutions.


Tessa Morris is an avid promoter who is no stranger to the challenges of an independent music venue. She was most recently Marketing Director at The UC Theatre, a non-profit, 1,350 capacity music venue in Berkeley, CA where she ticketed and promoted over 250 shows as part of the founding team of the venue’s reopening in 2016. She’s also full bottle on the ins and outs of independent festivals through the various marketing and production roles she’s held at festivals such as Gem and Jam, Symbiosis, and ARISE Music Festival.

Tessa got her start in the music industry by managing the NorCal street team for Lightning in a Bottle. Since then, she has held numerous roles revolving around media, art, and marketing at various independent businesses across Colorado, Arizona and California. At Eventbrite, her role is to advise our music clients on digital marketing best practices and how to sell more tickets to their shows.

“Our music team is, and always has been, the best in the business so it’s no surprise to me that we’re attracting the next generation of music talent to help us in our mission to power the independent live music industry. I’m psyched for the impact Heather, James, Jon, Luke, and Tessa are going to have on our music offering.”

— Andy Donner, SVP, Music & Corporate Development, Eventbrite

In 2018 alone, Eventbrite partnered with 1,000+ independent music venues, promoters and festivals around the globe, helping deliver innovative solutions to their complex challenges.

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