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How I Built It: The Unlikely Origin Stories of Thriving Events

How I Built It: The Unlikely Origin Stories of Thriving Events

In this ebook you’ll learn how some of the most exciting events in the industry grew from sparks into sensations — and how you can turn your idea into the next celebrated event story.

The best events don’t always start with a business plan. Often, they start with a spark. Someone has a passion they want to share, so they make it happen — even with no event planning experience.

In this ebook, you’ll learn how some of the most exciting events in the industry, like the 3% Conference and SneakerCon, grew from sparks into sensations — and how you can turn your idea into the next celebrated event story.

In addition, you’ll find out:

  • How to start an events business by modeling yourself after those who came before you
  • The value of failure and how to profit from the lessons learned along the way
  • When it’s time to quit your day job and lean all the way into your events business
  • What successful event creators wish someone would have told them right off the bat

Preview

Occasionally, success means selling out an event right away. But more often, success means learning from a series of mistakes until you get to a tipping point and realize, “Hey, this is going to work!”

How do you know your idea will be a success? Here are the first clues three event creators found.

Let passion be your guide

A few months after meeting Yu-Ming, the first SneakerCon sold out. Last year in 2018, the NYC event attracted over 19,000 sneaker-loving attendees.

But fame and fortune was never the goal for the three co-founders. “We never thought about it honestly,” says Vinogradov. “Our passion for sneakers is so deep and ingrained that even if we still operated on the scale of that first event in 2009, we’d still be doing it.”

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