I love Eventbrite’s simplicity and how easy it is to get started…the value and simplicity we can offer using Eventbrite will secure more registrations and help our conferences grow even further.Morgan Laskey, Community Marketing Events Manager, Klaviyo
How to Organize & Sell Tickets for a Summit or Forum

How to organize a successful summit or forum
Hosting a successful summit or forum requires meticulous planning and seamless execution. Your goal is to create a valuable thought leadership event that connects industry experts with an engaged audience. From securing keynote speakers to managing multi-track agendas, every detail counts.
Start by defining your audience and content pillars. This will guide your speaker outreach and marketing messages. Next, map out your ticketing strategy. Consider offering different access levels to maximize revenue and attendee choice.
Key steps for a successful summit include:
Tiered Ticketing: Create ticket types like Early Bird, General Admission, VIP, and virtual access to cater to different needs and budgets.
Agenda Management: Clearly publish schedules for keynote addresses, panel discussions, and breakout sessions on your event page.
Speaker Promotion: Leverage your speakers' networks by making it easy for them to share their participation on social media.
Professional Communication: Use integrated email tools to send updates, reminders, and post-event follow-ups to all registered attendees.
Your all-in-one industry forum platform
From your initial announcement to your post-event analytics, Eventbrite provides the tools you need for a professional and polished event.
Effortless Event Setup
Flexible Registration
Seamless On-site Experience
Why Eventbrite is the platform of choice for your leadership summit

Reach a targeted professional audience

Streamline executive summit ticketing

Gain powerful, actionable insights
Essential tools for your thought leadership event

Custom Ticket Types
Create tiered tickets for any scenario, from early-bird discounts to VIP packages with exclusive access or group registration for corporate teams.
Email & Social Marketing
Engage your audience with built-in email campaigns and seamless integration with Facebook and Instagram to drive awareness and sell leadership summit tickets.
The Organizer App
Ensure a smooth check-in experience for your attendees by scanning QR-code tickets with our app. You can also securely sell tickets on-site.
Reporting & Analytics
Access detailed reports on sales, attendee data, and traffic sources to understand your event's performance and make data-driven decisions.
[Getting people in the door quickly] wasn’t something that happened before. But since we’ve switched to Eventbrite, we decided to release all of our tickets ahead of time instead of holding the majority to sell at the door.Megan Wilson, Director of Digital Strategy, Harpoon Brewery
The conversion rate on Eventbrite was 20% better than other ticketing platforms...plus the automated emails generate a lot of new sales each time we post a new event.Seed Talks
Frequently asked questions
Other events you can promote and sell tickets with Eventbrite:
- Hackathon events
- Awards Ceremony or Gala events
- Career or Job Fair events
- Product Launch events
- Corporate Retreat events
- Panel Discussion or Talk events
- Pitch Competition events
- Leadership or Professional Development Workshop events
- Language Class or Immersion events
- Financial Literacy or Investing Workshop events
- Virtual Conference events
- Online Workshop events
- Live Stream events
- Online Comedy Show events
- Career events
- Design events
- Educators events
- Environment & Sustainability events
- Finance events
- Investment events