How do I create promo codes for my event on Eventbrite?

You can easily create discount and access codes in the "Tickets" section of your event dashboard. Choose the code type, set the discount amount or percentage, define which tickets it applies to, and set usage limits.

Can I offer early-bird discount event ticketing?

Yes. You can create a public discount code for early buyers or set up a separate "Early Bird" ticket type that is only available for a limited time. This encourages attendees to register sooner and helps you forecast attendance.

Is it possible to track how many times a promo code is used?

Absolutely. Eventbrite's reporting tools show you real-time data on sales, including a breakdown of your promo code event tickets. This helps you measure the success of your different promotional efforts and campaigns.

Can I limit the number of times a discount code can be used?

Yes, you have full control. When creating a code, you can set a total usage limit to create scarcity for a public promotion or ensure a private code is used only as intended.

What is the difference between a discount code and an access code?

A discount code applies a price reduction to a visible ticket type. An access code is used to reveal a hidden ticket type, which is ideal for private sales, staff registration, or special VIP offers.

Is there an extra cost for using the promo codes feature?

No. Creating and using promo codes is a core feature included with Eventbrite. Standard ticketing fees apply to the final ticket price after the discount is applied. If your event is free, there are no Eventbrite ticketing fees.

Event Ticketing with Promo Codes & Discounts | Eventbrite

Best Event Ticketing with Promo Codes & Discounts

Drive early sales and track your marketing with our powerful platform for event ticketing with promo codes. Create custom discounts, set limits, and offer special pricing to groups or VIPs to sell out your event.

How to use promo codes to sell more tickets

A smart promotional strategy does more than just lower your ticket price—it creates urgency, rewards loyalty, and provides valuable data. With the right event ticketing platform, you can move beyond simple discounts and build a dynamic pricing strategy that grows your audience and revenue.

Use promotional ticket pricing to achieve specific goals:

Drive Early Sales: Offer limited-time early-bird discounts to encourage attendees to commit sooner, helping you secure initial revenue and gauge interest.
Reward Groups & VIPs: Create private codes for sponsors, members, or large groups to simplify registration and make your most important attendees feel valued.
Track Marketing Channels: Assign unique promo codes to your email campaigns, social media ads, and partners. This turns your coupon code ticket sales into a powerful tool for measuring marketing ROI.
Fill Last-Minute Seats: Boost late-stage sales by offering a special discount in the final days or hours leading up to your event.

Your command center for promotional ticket pricing

Eventbrite gives you full control over your entire ticketing and promotion strategy from a single, easy-to-use dashboard.

Create Custom Codes

Generate specific discount codes or public promotional links in seconds. Control the discount amount or percentage, which tickets they apply to, and overall usage limits.

Automate Ticket Tiers

Set up automated price changes for early-bird or last-minute promotional ticket pricing. Schedule when your discounts start and end to create urgency.

Track Performance

See exactly which promo codes are being used with real-time sales reports. Understand your most effective promotions and marketing channels at a glance.

The smarter way to manage discount event ticketing

With our tools, creators sell 67% more tickets.

A large audience at a conference, showing the results of successful event promotion with discount codes.

Drive Sales and Urgency

Motivate attendees to buy now with limited-time offers and early-bird discounts. Our platform makes it easy to manage multiple promotions for any type of event, from workshops to music festivals.

An empty ballroom set up for a VIP gala, an event that might use custom ticket promo codes.

Simplify Group and VIP Sales

Easily create private or public coupon codes for group ticket sales, sponsors, or VIP guests. Offer percentage-based or flat-rate discounts to streamline complex registrations.

The behind-the-scenes setup of a large event, highlighting the planning that goes into tracking ticket sales.

Track Your Marketing ROI

Assign unique codes to different marketing channels—like email, social media, or partners—to see what drives the most coupon code ticket sales. Make data-driven decisions to optimize your promotional budget.

All the tools you need for smarter ticketing

From creation to checkout, our integrated platform makes managing your event's promotional strategy seamless and effective.

A lively outdoor festival, an example of an event that benefits from promotional ticket pricing.

Flexible Promo Codes

Create codes for percentages off, fixed amounts off, or even 2-for-1 deals. Apply them to specific ticket types or across your entire event.

Embedded Checkout

Let attendees apply discount codes directly on your own website. Our embedded checkout is simple, secure, and keeps your brand front-and-center.

Real-Time Analytics

Monitor sales and code usage as it happens. View detailed reports to understand attendee purchasing behavior and refine your promotional strategy.

The Organizer App

Manage your event on the go. Check in attendees with a quick scan of their QR-code ticket and sell tickets with promo codes at the door using our mobile app.

It’s amazing. I've used many other email distribution platforms, and would pay up to $1,500 a month, with only a small fraction of deliverability and open rates that I get with Eventbrite.Matt O., Founder & CEO, ORLOVE

Eventbrite checked off a lot of boxes. Not just for us but for our community.Ashley Louise, Founder of Ladies Get Paid

It’s the best marketing tool that we have. It’s 100 percent responsible for our uptick in business.Matt Orlove, ORLOVE

Frequently asked questions

Start boosting sales with event promo codes

Create your event and explore our powerful promotional tools today. It’s free to get started and publish your event on the world's largest events marketplace.