The Invisible Influence - Decoding Modern Marketing

The Invisible Influence: Decoding Modern Marketing is an engaging and thought-provoking event designed to uncover the hidden forces shaping today’s media and marketing landscape. Tailored for the dynamic and diverse communities of South Central Los Angeles, this gathering brings together small business owners, entrepreneurs, students, young professionals, community leaders, and curious minds eager to understand how modern marketing subtly drives perception, behavior, and culture.

Through insightful presentations, real-world case studies, and interactive discussions, attendees will explore how algorithms, branding, influencer culture, and digital storytelling impact everything from consumer choices to community narratives. Whether you're building a business, navigating your career, or working to uplift your community, this event will empower you with the knowledge and tools to see beyond the surface—and to market smarter in a media-saturated world.

How does marketing shape our choices, beliefs, and communities?

Join TEDxSouthCentral for “The Invisible Influence,” a powerful salon-style gathering that explores the hidden forces behind today’s marketing landscape. We’re creating a space for honest, community-centered conversation between industry professionals and the public—right in the heart of South LA.

Expect a lively panel discussion, interactive Q&A, and meaningful exchanges with creatives, students, entrepreneurs, and marketers working at the intersection of media and culture.

Together, we’ll explore:

• The psychology of persuasion and attention
• Ethics and transparency in advertising
• Data-driven storytelling and audience targeting
• How marketing can be used for community empowerment and positive change

🎤 What to Expect:

• Panel discussion featuring leading voices in branding, advertising, and strategy
• Audience Q&A and dialogue on the ethics and influence of modern marketing
• Time to network and connect with purpose-driven professionals and creatives
• Delicious food and drinks available for purchase from Highly Likely

🍴 Note:

This is a dine-in event! Guests are welcome to purchase food and beverages from Highly Likely throughout the evening.

🎟️ Tickets:

Donation-based – Suggested $25
Seating is limited. Open to the public.

💡 About TEDxSouthCentral:

TEDxSouthCentral is an independent TEDx chapter amplifying the voices, ideas, and innovation of South Los Angeles and beyond. Our salons are intimate, interactive events designed to foster conversation, challenge perspectives, and spotlight the thought leaders shaping our shared future.