Moment Marketing, Explained
“While it appears to be magically spontaneous, most often it’s planned out weeks in advance.” — Event Manager Blog
Moment marketing is the art of capturing your target audience’s attention at just the right time with just the right message. It’s that perfect alignment of content and context that makes people feel connected to your event brand. Big brands can portray themselves as “in the moment” even when planning out event marketing campaigns months in advance. EventMB’s article, “3 Examples of How to Use Moment Marketing” breaks down how.
Lessons From Pro Wrestling
“We’re well-known for our fan interaction and use of social media, having only ever once paid to advertise any of our shows (our first one)… What’s our secret?” — The Guardian
What on earth could pro wrestling possibly have to do with event marketing? A few crucial things, according to The Guardian article written by an owner of Progress Wrestling. This London-based wrestling outfit is all the rage based on the efforts the three owners make to engage with their audience on social media. Read the article for tips on how to get to know your crowd, make yourself available, be humble, embrace teamwork, and never lose your temper.
The Power of Influencer Marketing
“As influencer marketing enters the mainstream, marketers are exploring synergies, and turning to influencers as a new, cost-effective source for content creation at scale.” —MediaPost
Content marketing has been generating buzz for a while now. That’s the strategy of attracting visitors to your website with great content across a variety of channels. You may already use some combination of social media, blog posts, and email campaigns to attract viewers. The latest hot ticket content-marketing tactic is to engage influencers to help sell your brand. Influencers are typically people with a lot of followers. MediaPost breaks down why influencer marketing is so powerful for event organizers. Think benefits like organic reach, authenticity, and audience relevance.
Why Brands Should Sponsor You
“In the world of modern marketing, traditional advertising has taken the backseat to customer experience.” — LaunchPoint Marketing
Trying to attract bigger, better sponsors to your event? Check out this post that explains why brands should sponsor events. Associating a brand with an event builds visibility, creates a positive association, expands the potential audience for that brand, and encourages interaction. Beyond social media and online content, event sponsorship reaches people in person, taking brand engagement to the next level. Get inspiration — and ammunition — for your next sponsorship pitch with this short read.
The Top Marketing Tools Today
“Event marketers need to be more creative as they face flat or reduced budgets and a fragmented media landscape.” — BizBash
If you’re wondering which marketing tools best drive attendance, then this is report recap is for you. In its “Cost to Attract Attendees Report,” the Center for Exhibition Industry Research (CEIR) has some great findings. For instance, did you know that 50% of the typical event’s marketing spend goes to email and direct mail? If you want to know how you are allocating marketing dollars compared to your peers, Bizbash’s short overview of the CEIR report is insightful and offers some great takeaways.
For more on how to elevate your event marketing, download The Event Organizer’s Guide to Online Marketing and Advertising.
