Can I create a reserved seating chart for my theatre on Eventbrite?

Yes, our reserved seating feature allows you to build a custom map of your venue. You can set different price tiers for various sections like orchestra, mezzanine, and balcony, giving your audience the power to choose their exact seats.

How can I handle different ticket prices for matinee and evening performances?

Eventbrite allows you to create multiple ticket types for a single event listing or duplicate events for different dates. This makes it easy to set unique prices, times, and capacities for each performance in your show's run.

Can I sell group tickets for my musical?

Absolutely. You can create specific ticket types for groups, like schools or corporate outings, and even set a maximum number of attendees per group. You can also create promo codes to facilitate group sales.

What tools does Eventbrite offer to promote my musical show?

Eventbrite provides integrated marketing tools, including email campaigns and social media integrations with Facebook and Instagram. You can also leverage Eventbrite Ads to target potential ticket buyers in our marketplace.

Is Eventbrite a good option for selling touring musical tickets?

Yes, Eventbrite is ideal for touring productions. You can easily duplicate your event setup for new cities and dates, maintaining consistent branding while adapting details like venue and local pricing for each stop on your tour.

Can we sell tickets at the door on the night of the show?

Yes, the Eventbrite Organizer app lets you sell tickets on-site. Using our Tap to Pay feature, you can accept credit card and mobile payments right at your box office for any remaining seats.

Sell Musical & Broadway Show Tickets Online | Eventbrite

How to Organize & Sell Tickets for a Musical or Broadway Show

Our platform makes it simple to sell musical tickets, so you can focus on the performance. From creating a seating chart to promoting your show and managing sales, we provide the tools for a standing ovation.

Setting the stage for a sold-out run

Putting on a musical is a monumental task that requires perfect timing, both on stage and off. Before the curtain rises, you need a ticketing partner that understands the unique demands of theatre production. Eventbrite provides a flexible platform to manage everything from a short run at a local playhouse to a multi-city tour.

Here’s how to get your show ready for its audience:

Map Your House: Use our reserved seating tools to create a detailed seating chart of your venue, from orchestra to balcony.
Create Ticket Tiers: Easily set up different prices for matinees, evening shows, preview nights, or VIP packages. This helps you sell musical theater tickets at the right price for every seat.
Offer Group Rates: Set up special pricing for schools or tour groups using custom ticket types and promo codes.
Streamline Box Office Sales: Use the Eventbrite Organizer app with Tap to Pay for seamless at-the-door sales and merchandise.

Your all-in-one musical ticketing platform

Manage every aspect of your show's ticketing, from the first announcement to the final curtain call.

Custom Seating Charts

Replicate your venue's unique layout with reserved seating. Allow attendees to pick their exact seats for the perfect view of your musical.

Flexible Ticket Options

Create unlimited ticket types for your production. Set different prices for various showtimes, sections, and discounts like student or senior rates.

Smooth Show Nights

Ensure a flawless entry experience with QR code scanning via the Eventbrite Organizer app. Keep the lines moving and start the show on time.

Fill every seat for your musical or Broadway show

Tap into a global community of more than 89M monthly average users looking for their next great experience.

A crowd lines up outside a theatre to buy musical show tickets.

Reach a Dedicated Theatre Audience

Your show appears in our marketplace, where millions of people search for events. Our powerful discovery tools and targeted ads connect your musical with local and visiting theatregoers looking for musical show tickets.

The empty lobby of a modern theatre, prepared for guest check-in for a musical.

Effortless Check-in Experience

The Eventbrite Organizer app turns your device into a mobile box office. Scan tickets with a QR code, look up guests by name, and sell last-minute tickets at the door with Tap to Pay.

The stage of a musical production seen from the wings before the show.

Manage a Full Season or Tour

Easily duplicate events and manage multiple performance dates and times. Whether you're running a six-week engagement or selling touring musical tickets in multiple cities, our platform scales with you.

Tools designed for a seamless production

From pre-sale announcements to post-show analytics, Eventbrite supports your entire production lifecycle.

The complex rigging and lighting grid above a professional musical theatre stage.

Reserved Seating

Design a custom seating map of your theatre. Let patrons choose their seats and see pricing by section, just like a professional Broadway ticket platform.

Marketing & Promotion

Use our email tools to announce your show to your subscribers. Integrate with Facebook and Instagram to sell tickets where your audience spends their time.

Secure Payment Processing

Accept all major credit cards safely with Eventbrite Payment Processing. Get your funds quickly with instant payouts to keep your production budget on track.

Sales & Attendance Analytics

Track ticket sales in real time. See which performance times are most popular and which marketing channels are driving the most revenue for your show.

Our attendance tripled from 5,000 to 15,000 in one year, powered by Eventbrite’s marketplace distribution and growth tools.Marcus Hammond, Black Food Truck Festival

[Eventbrite’s] been very helpful. We’re Eventbrite for life. It made it really easy, which is key because we’re independent. We think of Eventbrite as our ticketing hook.Scott Hachey, Beanstalk Music & Mountains Festival

We use Eventbrite for the discoverability aspect. And we’re gaining followers. I can’t think of any event that wouldn’t make sense to be using Eventbrite’s marketing tools to communicate with your consumers.Jordan St. Pierre, founder of Something Dope for the People

Frequently asked questions

Start selling tickets for your musical today

Create your event page, set up your seating chart, and connect with a global audience of theatre lovers. Get started for free.