How to Organize & Sell Tickets for Performing & Visual Arts Events

Our platform makes it simple to sell tickets for performing & visual arts events, from gallery openings to mainstage productions. Manage your box office, engage patrons, and grow your audience with a full suite of professional tools.
<p>How to Organize &amp; Sell Tickets for Performing &amp; Visual Arts Events</p>

How to organize performing & visual arts events

Putting on a successful show or opening a gallery involves more than just the art itself. From securing the venue to promoting your event and managing the house, every detail matters. A solid plan is essential for a smooth production and a memorable experience for your patrons.

Here’s a checklist to get you started:

  • Define Your Event: Finalize your program, artists, dates, and venue. Is it a single-night performance, a multi-week run, or a timed-entry exhibition?

  • Set Your Ticketing Strategy: Create ticket tiers that match your venue and audience. Consider early-bird pricing, VIP packages, group discounts, or member-specific rates.

  • Build Your Event Page: Create a professional-looking event listing with compelling images, a detailed description of the performance or exhibition, and clear information about showtimes and location.

  • Promote Your Event: Use email marketing and social media to announce your event to your followers. Leverage targeted ads to reach new patrons interested in arts and culture.

  • Manage the Day-Of: Prepare for a smooth check-in process with QR code scanning to get your audience seated before curtain time. Have a plan for at-the-door sales for last-minute attendees.

Your all-in-one performing & visual arts event ticketing platform

From setting the stage to the final curtain call, Eventbrite provides the tools you need for a successful show.

Flexible Event Setup

Build a professional event page in minutes. Create custom ticket types for matinees or previews, and design reserved seating charts for your specific venue.

Reach Arts Patrons

Use our integrated email and social media tools to announce your season. Promote your shows to an engaged audience looking for cultural experiences on the Eventbrite marketplace.

Streamline Your Box Office

Manage sales and check-ins with the Eventbrite Organizer app. Scan digital tickets for quick entry and sell last-minute tickets on-site with Tap to Pay.

Why Eventbrite is the choice for arts and culture creators

With our tools, creators sell 67% more tickets.
Attendees at a visual arts exhibition in a modern gallery.

Find a New, Engaged Audience

Connect with patrons beyond your current followers. Our marketplace puts your performance or exhibition in front of an active audience looking for their next cultural experience.
Patrons queuing outside a theatre for a performing arts event.

A Seamless Patron Experience

Offer a smooth and secure checkout process on any device. Patrons can easily select seats, purchase tickets, and receive a QR code for quick scanning at the venue door, ensuring a professional performing & visual arts event registration process.
A stage being prepared with lighting and props for a performance.

Advanced Ticketing Control

Handle complex ticketing needs with ease. Set up tiered pricing for different sections, offer early-bird discounts, and manage capacity for multiple showtimes or timed gallery entries.

Essential tools to manage your event from start to finish

Eventbrite has everything you need to manage ticketing, promotion, and day-of-show operations for your performance or exhibition.
An audience watching a performance in a packed concert hall.

Flexible Ticketing & Seating

Create any ticket type you need, from general admission for an art show to reserved seating for a play. Offer packages, promo codes, and timed-entry slots.

Powerful Marketing Tools

Promote your event with email campaigns and seamless social media integration. Use Eventbrite Ads to target potential attendees interested in the arts.

Effortless Check-in

Use the Eventbrite Organizer app to scan tickets and check in guests quickly, reducing lines at the door. Get real-time attendance data right on your device.

Sales & Attendance Analytics

Track your ticket sales in real time with easy-to-read reports. Understand where your buyers are coming from to refine your marketing strategy for future events.

Eventbrite allows me to get really great marketing and have really good success without putting in a burdensome amount of time for returns.Patty Pforte, Sr. Marketing Manager for Public Programs, CIIS
[Eventbrite’s] been very helpful. We’re Eventbrite for life. It made it really easy, which is key because we’re independent. We think of Eventbrite as our ticketing hook.Scott Hachey, Organizer, Beanstalk Music & Mountains Festival
Eventbrite is really easy to use for ticketing: we can create all of our discount codes and VIP complimentary tickets within the platform.Megan Wilson, Director, Harpoon Brewery

Frequently asked questions

Ready to raise the curtain on your next event?

Create your event page and start selling tickets today. Eventbrite gives you the tools and the reach to pack the house for your next performance or exhibition.