Eventbrite allows me to get really great marketing and have really good success without putting in a burdensome amount of time for returns.Patty Pforte, Sr. Marketing Manager for Public Programs, CIIS
How to Organize & Sell Tickets for Performing & Visual Arts Events

How to organize performing & visual arts events
Putting on a successful show or opening a gallery involves more than just the art itself. From securing the venue to promoting your event and managing the house, every detail matters. A solid plan is essential for a smooth production and a memorable experience for your patrons.
Here’s a checklist to get you started:
Define Your Event: Finalize your program, artists, dates, and venue. Is it a single-night performance, a multi-week run, or a timed-entry exhibition?
Set Your Ticketing Strategy: Create ticket tiers that match your venue and audience. Consider early-bird pricing, VIP packages, group discounts, or member-specific rates.
Build Your Event Page: Create a professional-looking event listing with compelling images, a detailed description of the performance or exhibition, and clear information about showtimes and location.
Promote Your Event: Use email marketing and social media to announce your event to your followers. Leverage targeted ads to reach new patrons interested in arts and culture.
Manage the Day-Of: Prepare for a smooth check-in process with QR code scanning to get your audience seated before curtain time. Have a plan for at-the-door sales for last-minute attendees.
Your all-in-one performing & visual arts event ticketing platform
From setting the stage to the final curtain call, Eventbrite provides the tools you need for a successful show.
Flexible Event Setup
Reach Arts Patrons
Streamline Your Box Office
Why Eventbrite is the choice for arts and culture creators

Find a New, Engaged Audience

A Seamless Patron Experience

Advanced Ticketing Control
Essential tools to manage your event from start to finish

Flexible Ticketing & Seating
Create any ticket type you need, from general admission for an art show to reserved seating for a play. Offer packages, promo codes, and timed-entry slots.
Powerful Marketing Tools
Promote your event with email campaigns and seamless social media integration. Use Eventbrite Ads to target potential attendees interested in the arts.
Effortless Check-in
Use the Eventbrite Organizer app to scan tickets and check in guests quickly, reducing lines at the door. Get real-time attendance data right on your device.
Sales & Attendance Analytics
Track your ticket sales in real time with easy-to-read reports. Understand where your buyers are coming from to refine your marketing strategy for future events.
[Eventbrite’s] been very helpful. We’re Eventbrite for life. It made it really easy, which is key because we’re independent. We think of Eventbrite as our ticketing hook.Scott Hachey, Organizer, Beanstalk Music & Mountains Festival
Eventbrite is really easy to use for ticketing: we can create all of our discount codes and VIP complimentary tickets within the platform.Megan Wilson, Director, Harpoon Brewery
Frequently asked questions
Other events you can promote and sell tickets with Eventbrite:
- Painting events
- Sculpture events
- Theatre events
- Theatre Show events
- Dance Performance events
- Art Exhibition events
- Comedy Show events
- Cultural Festival events
- Stand-up Comedy Night events
- Spoken Word or Poetry events
- Musical or Broadway Show events
- Improv Comedy Show events
- Painting or Art Class events
- Craft Workshop events
- Photography Workshop events
- Ballet events
- Craft events
- Dance events
- Fine Art events
- Jewelry events