Eventbrite’s been very helpful. We’re Eventbrite for life. It made it really easy, which is key because we’re independent. We think of Eventbrite as our ticketing hook.”Scott Hachey, Organizer, Beanstalk Music & Mountains Festival
What are fandom events?
A fandom event — also commonly referred to as a convention or con, for short — is a live experience in which fans of a particular topic, genre or entertainment property come together to hold programs, meet subject matter experts, famous talent or personalities, and each other.
Advanced tools to create and manage your fandom events
Grow attendance with the leading event marketing platform
Cultivate your fandom community
Advanced tools to create and manage your events
Event creation and ticketing tools
Post your fandom event and build your own professional online ticketing system in just minutes.
Customizable event pages
Provide a seamless checkout experience for your attendees with customizable event pages, allowing quick and secure ways for attendees to buy fandom event tickets online.
Grow attendance with the leading event marketing platform
Eventbrite Marketing Tools
Power your growth with our all-in-one marketing platform designed specifically for live events. Launch paid ad campaigns and reach a wider audience of fans using our Smart Audience precision targeting technology.
Attendee discovery
Event-goers searching for unique live experiences account for 1 out of 4 tickets sold on Eventbrite with personalized recommendations in our consumer app and newsletters.
Share on social
Easily share your fandom event pages and sell more tickets on Facebook directly from your Eventbrite account.
Cultivate your fandom community
Email marketing tools
Use our tools to quickly and easily send emails to your community with no contact limits and up to 10,000 daily sends.
Our open rates are 59% higher than the industry average.
Audience reports & insights
Discover where your fandom event ticketing revenue is coming from, and get detailed information about your ticket buyers, event attendance, and more from automated reports.
Automated event notifications
Keep your community engaged and your events top-of-mind with automated event reminders and updates when people attend, “Follow”, or “Like” your fandom events.
How to organize a successful fandom event
Fandom events are a booming business, continuing to evolve, grow, and gain prominence globally.
With more fans on more online channels looking for epic fandom events to attend, how do you expand your audience and attract your ideal attendees?
To be remembered as a fan favorite, you need to invest in the right technology, enthusiastic staff, and engage and support your fandom community.
Here are some ways you can leverage the right tech, marketing strategies, and proven best practices to bolster your skill set and know-how — to give pop-culture, comic, anime, and gaming fans a live experience they’ll remember.
Create meetup spots at your event
Some of your attendees have made friends online and will meet for the first time at your event. Have designated check-in spots for people who share the same interest — and encourage them to share their stories online.
Enhance the attendee experience with surveys
Attendee feedback is crucial to evaluating — and improving — your event. Even if you sold out, you can’t call your event a success if your attendees aren’t satisfied. Use surveys to find out what fans liked or didn’t like about the event.
Prioritize efficiencies
Invest in state-of-the-art badge scanning technology, creating a mobile-friendly sitemap to prevent bottlenecks, and utilize Eventbrite’s free Organizer app.
Provide the resources and conveniences attendees need (and expect)
Make sure that you provide additional wifi boosters and charging stations for attendees. Additional boosters will help alleviate any issues with weak wifi signals. Set up charging stations where attendees can conveniently charge their mobile phones.
IN 2022
EVENTBRITE HELPED NEARLY
800K EVENT CREATORS
TRANSACT MORE THAN
284M TOTAL TICKETS
ACROSS
5M EVENTS IN NEARLY 180 COUNTRIES
Resources for fandom event organizers
Behind the Mask: What Fans Want at Fandom Conventions
7 tips for success from an event industry expert
Why Your Fans Are Begging for an Event App at Your Convention
The Complete Guide to SEO for Fandom Events
Publish your events for free
Reach more people on the world's largest and most trusted events marketplace. Everything you need to host standout events and earn more.
The all-in-one toolkit to grow your events
- Flexible ticket types for in-person or online events
- Integrated email and social media marketing tools
- Secure and seamless attendee checkout
- Payouts before your event
- Detailed analytics and reporting
Low fees for your attendees
- No fees for free events
- 3.7% + $1.79 service fee per ticket
- 2.9% payment processing fee per order
- Ticketing Fees are paid by ticket buyers on paid tickets unless you choose to cover them
Hosting a large or complex event?
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