How do I handle different ticket types for a multi-day convention?

Eventbrite allows you to create multiple custom ticket types. You can easily set up single-day passes, full-event tickets, early-bird discounts, and VIP packages, all from a single event dashboard to give your attendees flexible options.

Can I manage exhibitor and speaker registration through Eventbrite?

Yes, you can create specific ticket types for exhibitors, speakers, and staff. You can make these tickets public or private and use access codes to control who can register, simplifying credentials management for your trade convention organizer team.

What's the best way to promote my convention to a professional audience?

Use Eventbrite's marketing tools to reach your target audience. Send targeted email campaigns to your contact lists, and use our integration with Facebook and Instagram to run ads that reach professionals with specific interests and job titles.

How can Eventbrite help with check-in for thousands of attendees?

The Eventbrite Organizer app turns your devices into ticket scanners. Your team can quickly scan QR codes on digital or printed tickets to keep lines moving. You can track check-in numbers in real time across multiple entry points.

Is it possible to sell passes at the door of my convention?

Yes, our Eventbrite Organizer app allows for seamless on-site sales. You can accept credit card payments using Tap to Pay and immediately see those sales reflected in your overall attendance data.

How can I track which of my marketing efforts are most effective?

Eventbrite's analytics dashboard gives you a clear view of your ticket sales and traffic sources. You can also create unique promo codes for different marketing partners or campaigns to track their performance directly.

Organize Your Convention & Sell Tickets | Eventbrite

How to Organize & Promote a Convention

This guide will show you how to organize a convention, from locking in your venue and speakers to managing ticket sales for exhibitors and attendees. Eventbrite has all the tools you need for professional ticketing, promotion, and on-site operations.

Your guide to organizing and promoting a successful convention

Organizing a convention involves managing many moving parts, from programming and logistics to sales and marketing. A solid plan is essential for a smooth, successful event that provides value to attendees, speakers, and exhibitors alike.

Your Convention Planning Checklist

Define Your Vision & Audience: Solidify your convention's theme, target industry or community, and what you want attendees to experience. This will guide all your decisions, from speakers to marketing.
Secure Your Venue & Vendors: Book a convention center or large venue that fits your expected capacity and technical needs. Line up your key vendors for A/V, staging, and catering.
Develop Your Program: Curate a compelling lineup of keynote speakers, panel discussions, and workshops. Create a floor plan for exhibitors that encourages foot traffic.
Create Your Ticketing Strategy: Use Eventbrite to set up multiple pass types—like early-bird, VIP, single-day, and full-weekend. Create special registration types for exhibitors and speakers.
Launch Your Marketing Campaign: Begin your convention marketing efforts early. Use email marketing to announce key speakers and social media to create buzz. Target professionals in your industry with ads to drive ticket sales.

Eventbrite: your all-in-one convention management platform

Manage every aspect of your convention, from the first ticket sale to the final keynote.

Flexible Ticketing Setup

Create multiple pass types for your convention: single-day, full-event, VIP, and special exhibitor packages. Set early-bird pricing and group discounts to drive initial sales.

Powerful Promotion Tools

Reach your professional audience with built-in email marketing and social media integrations. Use Eventbrite Ads to target attendees by interest and industry.

Smooth On-site Operations

Manage check-in for thousands of attendees with the Eventbrite Organizer app. Scan QR-code tickets quickly to keep lines moving and sell passes at the door with Tap to Pay.

Why Eventbrite is the ideal partner for your convention

Our tools help you manage complexity and sell more tickets for your convention.

Exterior view of a modern convention center, the ideal venue for a large professional event.

Reach a Professional Audience

Tap into a massive global network to find attendees for your trade convention. Our marketplace discovery puts your event in front of people actively searching for industry events, with about 30% of tickets sold driven by Eventbrite discovery.

An empty registration and check-in area at a convention center, ready for attendees.

Streamline Registration & Check-in

Handle high-volume registration with ease. Attendees receive digital tickets with unique QR codes for fast scanning at entry points, while you get real-time data on attendance through the Eventbrite Organizer app.

An empty keynote theater inside a convention center, set up for a major presentation.

Manage Complex Ticketing

Sell a variety of passes tailored to your convention's structure. Offer tiered pricing, create promo codes for sponsors, or set up exclusive VIP packages to maximize revenue and cater to different attendee needs.

Essential tools for every stage of your convention

From your initial announcement to post-event analytics, Eventbrite provides the integrated tools you need to support your entire event lifecycle.

Aerial view of a large, empty exhibition hall in a modern convention center.

Customizable Event Page

Build a professional event listing that details your agenda, speakers, and exhibitors. Embed checkout directly on your own website for a seamless brand experience.

Integrated Marketing

Use our email tools to announce speaker lineups and send reminders. Easily share your event on Facebook and Instagram to drive awareness and ticket sales.

On-Site Sales & Check-in

Use the Eventbrite Organizer app to scan QR-code tickets and check attendees in quickly. Sell passes at the door using Tap to Pay to capture last-minute interest.

Real-Time Analytics

Track ticket sales, attendee demographics, and marketing campaign performance from your dashboard. Use these insights to make data-driven decisions for your convention.

Promotion is vital to ticket sales — and Eventbrite's marketing tools are amazing for reaching the right audience.Whit B., Senior Marketing and Communications Professional

I just really fell in love with [Eventbrite]. It’s easy to use. It’s easy to make changes. It’s robust.Denise Meredith, CEO, World’s Best Connectors

I love Eventbrite’s simplicity and how easy it is to get started…the value and simplicity we can offer using Eventbrite will secure more registrations and help our conferences grow even further.Morgan Laskey, Community Marketing Events Manager, Klaviyo

Frequently asked questions

Ready to launch your next successful convention?

Create your professional event page, start selling passes, and access a full suite of management and marketing tools. Get started with Eventbrite today.