Join us for a deep dive with Colleen Francis, She is an accomplished author, sales strategist, and keynote speaker known for her innovative approach to sales and marketing. Her latest book, "Right on the Money: New Principles for Bold Growth," offers practical strategies for navigating the evolving landscape of B2B sales. Colleen is passionate about helping companies adapt to the changing dynamics of the buying process, where customers are now in the driver's seat. She works closely with sales leaders to implement tangible changes that drive immediate and lasting improvements in sales team performance.
We'll discuss best practices as it relate to:
- Adapting to Customer-Centric Markets: In today's market, 76% of customers expect businesses to understand their needs (Salesforce).
- Sales Strategy Alignment: Only 53% of sales reps meet or exceed quotas, emphasizing the need for aligned strategies (CSO Insights).
- Driving Growth Through Coaching: Effective sales coaching leads to 28.7% higher win rates (Aberdeen Group).
This Thought Leaders episode is brought to you by Search365. Search365 helps companies sell their software and services to mid-size companies enterprises and government agencies
