What is actually truly sustainable and what may just have the appearance of being particularly sustainable?
Many of us probably know it - we are drawn to packaging that in some way conveys to us that it is eminently sustainable when making a purchasing decision. Whether it's through the color scheme, the feel, the visual appearance of the material. All of these, among other factors, are ones that reinforce us to buy/use something or rather reach for the product next to it. But what of the things we end up buying is really sustainable and what of them may have only fooled us into thinking so?
Especially when it comes to packaging in general, but also food packaging in particular, there are many approaches that often tout themselves as equally sustainable. But what is really sustainable and has a positive impact on our planet? How do you actually measure sustainability and who defines what is sustainable?
These are all questions that we would like to discuss in our event on March 2 here at KitchenTown with speakers from different industries, points of contact with packaging and thus also interesting different perspectives.
Our partner MULTIVAC will kick things off this evening and give us an insight into the technical possibilities of packaging, current trends and various materials that contribute to the topic of sustainability. Afterwards, we will hear talks from representatives of a packaging company, listen to the experiences and challenges of Sandra Hartwig from ProVeg/V-Label, hear the insights of a design agency and their approach, and also be able to hear the experiences and learnings of a Berlin-based recycling company.
We are looking forward to a sharing and educational evening around the topic of "real and perceived sustainability".
