We all know that feeling you get the day after a big night out—not just the pounding headache, but the lighter wallet in your pocket, and the confusion about where all your cash could have gone.
Eventbrite set out to uncover how much an average nightlife enthusiast spends when they’re out and about—and where, specifically, that cash is going. We analyzed data from our top six metros that go big after the sun goes down. And while most cities love their drinks and late-night snacks, we found that the ticket to an event eats up the most money and is the catalyst for other nightlife spending.
Keep reading for more nightlife spending insights or event centers in Atlanta, and see how the other cities stack up here:
San Francisco | New York | Los Angeles | Chicago | Austin
Atlanta spends the most on the ticket
Over half of Atlanta’s nightlife dollars ($44) go to the ticket—more than any other city in the study. Atlantans underspend on drinks, with only 26% of their budget ($23) going towards booze.
Go out to find release
Atlantans were the most likely of any city to cite “get a release from the daily grind” as a reason they go out.
Tip: To appeal ATL’s release-seeking crowd, work some language into your marketing such as “Find your ultimate release this Friday at ________.”
Ticket trends: the hip hop party don’t stop
Music events dominated the night, with 77% of nightlife tickets falling into this category at an average paid ticket price of $28. Hip hop makes up 50% of all music events with 97% of tickets being free.
Tip: Price your tickets close to the average for your event type to ensure you aren’t alienating people with high costs—or missing out on some major revenue.
ATL takes the driver’s seat
With 86% opting to take the wheel, driving was by far the transit of choice for ATL nightlife enthusiasts. Atlantans also spent the least on transportation and were the least likely to walk or use ridesharing apps of any city.
Tip: Encourage less drinking-and-driving by partnering with ridesharing services to incentivize partygoers to come to your events with a ridesharing discount code. Work with Uber and Lyft to reach out to their customers that most frequently go out at night with ticket giveaways.
How Atlanta drinking habits measure up
Atlantans have three drinks in an average night, with 13% of people indulging in five or more drinks. 9% say they don’t have any drinks.
Tip: Try extending your happy hour to attract more thrifty drinkers. You may also consider offering a nice, non-alcoholic option you can charge a bit more for. Think Arnold Palmers, or fresh fruit spritzers.
How ATL snacks: waffles and wings
Waffle House and chicken wings came up again and again as favorite late-night snacks. ATL also spends the most on nighttime nibbles of any city.
Tip: Partner with Waffle House and other popular late-night joints to share discounted or free food with your attendees as prizes for social media contests.
Check out how the other cities stack up here:
San Francisco | New York | Los Angeles | Chicago | Austin
