We all know that feeling you get the day after a big night out—not just the pounding headache, but the lighter wallet in your pocket, and the confusion about where all your cash could have gone.
Eventbrite set out to uncover how much an average nightlife enthusiast spends when they’re out and about—and where, specifically, that cash is going. We analyzed data from our top six metros that go big after the sun goes down. And while most cities love their drinks and late-night snacks, we found that the ticket to an event eats up the most money and is the catalyst for other nightlife spending.
Keep reading for more nightlife spending insights in Los Angeles, and see how the other cities stack up here:
Los Angeles ranks average in nightlife spend
$33 of their nightlife dollars go to the ticket (39%), with drinks coming in second in share of spend at $29 (34%).
Ticket trends: mostly music, but charity & causes events cost more
Music events dominated the night, with 50% of nightlife tickets falling into this category at an average paid ticket price of $18. Events classified as charity & causes featured the most expensive average ticket price at $57.
Tip: Price your tickets close to the average for your event type to ensure you aren’t alienating people with high costs—or missing out on some major revenue.
LA takes the driver’s seat
With 75% opting to take the wheel, driving was by far the transit of choice for LA nightlife enthusiasts—but over half also used ridesharing apps. Angelinos were also the least likely of any city to take a taxi when going out.
Tip: Partner with ridesharing services to incentivize partygoers to come to your events with a ridesharing discount code. Work with Uber and Lyft to reach out to their customers that most frequently go out at night with ticket giveaways.
How Los Angeles drinking habits measure up
Angelinos have three drinks in an average night, with 12% of people indulging in five or more drinks. 10% say they don’t have any drinks, the highest of any city in the study.
Tip: Try extending your happy hour to attract more thrifty drinkers. You may also consider offering a nice, non-alcoholic option you can charge a bit more for. Think Arnold Palmers, or fresh fruit spritzers.
How LA snacks: Angelinos love their ethnic food (and hot dogs)
Los Angeles had the most eclectic late-night palette of any city, with bacon-wrapped hot dogs, Korean BBQ, ramen, and carne asada ranking as favorite nighttime nibbles.
Tip: Partner with some of LA’s most popular food trucks, such as the Kogi Truck or Seoul Sausage. Offer the trucks curbside parking on your most popular nights, share discounts with your attendees, and take a cut of the profit.
Check out how the other cities stack up here:
FOR THIS STUDY, EVENTBRITE ANALYZED DATA FROM MORE THAN 10,000 NIGHTLIFE EVENTS THAT TOOK PLACE IN FEBRUARY 2014 TO DECEMBER 2014 IN SIX TOP METROPOLITAN AREAS WITH THE GREATEST TICKET VOLUME AND REPUTATION FOR NIGHTLIFE. NIGHTLIFE EVENTS WERE DEFINED AS ANY EVENT THAT STARTED AT OR AFTER 6:00 PM AND ENDED AT OR BEFORE 4:00 AM IN THE FOLLOWING CATEGORIES: MUSIC, FILM & MEDIA, PERFORMING & VISUAL ARTS, FASHION & BEAUTY, CHARITY & CAUSES, COMMUNITY & CULTURE, AND SEASONAL & HOLIDAY. METROPOLITANS INCLUDED IN THE STUDY: SAN FRANCISCO, NEW YORK, LOS ANGELES, ATLANTA, AUSTIN, CHICAGO. EVENTBRITE THEN SURVEYED MORE THAN 4,000 ATTENDEES OF NIGHTLIFE EVENTS TO UNDERSTAND SPENDING HABITS AND PREFERENCES AT NIGHTLIFE EVENTS.