Bam Bam Boogie Dance Fitness is a UK-based afrobeat workout event focused on inclusivity and acceptance. Creator Bami Kuteyi strives hard to “make sure that the people in the room feel connected and understand it’s a safe space where they can be whoever they want to be — regardless of what might be going on in their life.”
Designing an event and appealing to an audience are part of her effort, of course. But Kuteyi knows that the logistics are equally important, too. “In the beginning,” says Kuteyi, “I chose a studio that wasn’t well known and was super hard to find, so it caused a barrier to actually getting people to the event.”
She put “easy access” at the top of her wishlist for a new event space, but also looked for an environment that would be clean and well lit, with the audio/video support to enable her to play the Afrobeat tunes pivotal to her event brand. By sticking to these values, and building a judgment-free place to boogie, Kuteyi was able to lure a lot of people out of their comfort zone.
Kuteyi also played around with the timing of her events, quickly learning that Sunday events are not great for fired-up fitness classes. She also learned to examine the competition: “Once I held an event on the very same day as three huge music festivals, so the turnout was very low.”
The takeaway
Without a down-to-earth, tactical approach to executing your event, it will never transition from being a genuinely good idea to a bona fide experience — one that transforms lives and, hopefully, makes money, too. Take a long look at things like your venue, the timing, your competition, and, of course, the technology you’re using to make it all come together.
Streamline your event operation with automation
Yes, #wellnesslife is more about vegetables than vegging out to video games. And it’s been well-documented that excess screen time messes with our sleep and creates anxiety. But the right technology can actually help you streamline your screen usage and free you up for the more meaningful elements of your event planning job.
Using a ticketing platform that integrates with other tools helps you simplify your entire operation. When you choose, look for advanced options like:
With a ticketing platform as a central hub, you can build in automated marketing efforts and share data across systems.