How can I manage different tour times and capacity limits?

You can easily set up multiple, distinct tour times using our timed-entry feature. For each time slot you create, you can set a specific capacity to ensure your tours are never overbooked and guests have a great experience.

Can I sell tickets directly on my brewery's website?

Yes. Eventbrite offers an embedded checkout feature that you can add directly to your website. This allows customers to purchase brewery experience tickets without leaving your site, providing a smooth and professional booking process.

How do I handle check-ins to keep my tours running on schedule?

The Eventbrite Organizer app makes check-in fast and simple. You can scan attendees' QR codes on their phones using your own mobile device, which eliminates paper lists and helps get every tour started on time.

Can I offer discount codes for our mug club members or for group tours?

Yes, you can create a variety of promo codes. Set up public discounts to drive early sales or create private, coded discounts specifically for your members, corporate groups, or special promotions.

What are the fees for selling craft beer tour tickets on Eventbrite?

It's free to publish your brewery tour on Eventbrite. For paid tickets, our fees are typically paid by the ticket buyer. If your event is free, there are no ticketing fees.

Is it possible to sell merchandise along with tour tickets at the door?

Yes. Using the Eventbrite Organizer app with Tap to Pay, you can securely sell merchandise like t-shirts, glassware, and packaged beer on-site. You can also use it to sell tickets to walk-up guests.

Sell Brewery Tour Tickets Online | Eventbrite

How to Organize & Sell Tickets for a Brewery Tour

Eventbrite has everything you need to successfully sell brewery tour tickets and grow your audience. Our platform helps you manage tour schedules, promote your brewery, and provide a seamless experience for every guest.

How to set up your brewery tour for success

Organizing a memorable brewery tour and selling tickets smoothly requires the right setup. With a powerful beer tour platform, you can manage your schedule, attract more guests, and streamline your operations from your first listing to your final tour of the day.

Your blueprint for successful tours:

Define Your Tour Slots: Decide on the frequency and timing of your tours. Use a system that supports timed entry to manage capacity for each session, ensuring a quality experience without overcrowding your space.
Create Your Ticket Tiers: Offer more than just a standard tour. Create different brewery experience tickets, such as a 'Tour + Tasting Flight' package, a VIP option with the head brewer, or group discounts.
Build Your Event Page: Craft a compelling event page with high-quality photos of your brewery, taproom, and brewing process. Clearly detail what guests will see, taste, and learn.
Promote Your Tours: Reach beyond your regulars. Use email and social media marketing tools to announce your tours and tap into a new audience of craft beer enthusiasts looking for their next favorite brewery.

Your all-in-one platform for brewery tours

From first pour to final farewell, our tools simplify every step of organizing your craft beer tour ticketing.

Flexible Tour Scheduling

Easily set up recurring tour times and dates with timed-entry ticketing. Manage capacity for each slot to prevent overcrowding and ensure a great guest experience.

Reach More Beer Lovers

Tap into Eventbrite's marketplace to connect with locals and tourists searching for brewery experiences. Use our email and social media tools to promote your tours.

Seamless On-site Experience

Use the Eventbrite Organizer app for fast, reliable check-in with QR codes. Sell last-minute brewery event tickets or merch on-site with Tap to Pay.

Why Eventbrite is the perfect partner for your brewery

Tap into a global community of more than 89M monthly average users looking for unique experiences like yours.

A row of branded tasting glasses lined up on a brewery bar.

Sell directly from your own website

Keep visitors on your brewery's website with our embedded checkout. They can select their tour time and pay without ever leaving your page, creating a professional and seamless booking process that boosts sales.

The welcoming and organized entrance area of a craft brewery.

Streamline tour check-ins

Forget printed lists and long lines. Greet your guests and scan their QR-code tickets directly from your phone or tablet using the Eventbrite Organizer app. Get every tour started on time, every time.

Gleaming stainless steel tanks used for brewing craft beer.

Offer custom ticket tiers

Create multiple ticket types to suit every guest. Sell general admission, offer a VIP package that includes merchandise, or create special early-bird pricing to sell out your tours faster.

Tools to tap into your brewery's potential

Our integrated toolkit helps you manage, promote, and analyze your brewery tours, giving you more time to focus on brewing great beer.

Branded merchandise from a brewery tour, including a glass and t-shirt.

Custom Event Pages

Showcase what makes your brewery unique with a professional event listing. Add photos, your full tour schedule, and details about your craft.

Integrated Marketing Tools

Promote your brewery event tickets with our Facebook and Instagram integration. Send email campaigns to past attendees about new releases and upcoming tours.

At-the-Door Sales

Use the Eventbrite Organizer app and Tap to Pay to easily sell tickets to walk-in guests or offer merchandise add-ons right from your mobile device.

Sales & Attendee Analytics

Track ticket sales in real time through your dashboard. See which tours are most popular to make data-driven decisions about your schedule and promotions.

Ultimately what I need is for people to land on the event page. The more views I have, the more likely I am to sell out.Drunk Theatre

Eventbrite automatically promotes my events to local buyers — and 15% of our ticket sales come from that exposure.Michelle Harris, Uncorked Wine Festivals

21% of our ticket sales are driven by Eventbrite’s Marketplace. And we saw a 52% jump in average daily ticket sales in four days running an Eventbrite Ads Campaign.Morgan Kilduff, Linganore Wine Cellars

Frequently asked questions

Start selling brewery tour tickets today

Create your first brewery tour listing in minutes. It’s free to get started with Eventbrite and reach a new world of craft beer fans.