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Every year we see new digital trends, which will lay the foundation for digital marketing next year. You need strong foundations to be able to market overall. So, you must use tactics that have been successful in the past and over an extended period of time. Repetitive marketing is successful and the more time you spend on everything, the more successful you will be. In this article, we will look at the 2022 digital marketing trends, which are not just about fashion, but also general orientations that can influence the digital marketing process.
Digital marketing developments in the past year
In 2022, we saw many changes that have affected the digital marketing process.
• Earlier this year, we saw a steady increase and new audiences are joining the social network every day.
• NFTs and cryptocurrencies continued to accelerate, sparking discussions about the future of finance.
• Google announces it will eliminate third-party cookies by 2023, giving digital advertisers and marketers less than two years
• Gives the opportunity to search for new channels to reach their target customers.
• And recently, Facebook changed its name to Meta to point out the company's ambition to embrace Metaverse, the 3D virtual world.
Given the developments that have taken place and will affect this year, 2022. In order not to fall behind in the digital marketing process of the previous year and digest it, we must analyze the new digital marketing techniques in 2022.
Digital marketing is always evolving, but 2022 is likely to change dramatically. Businesses and brands must not only plan for the future of digital marketing, but also be prepared to use it. Here are 12 trends in 2022 digital marketing techniques, keep an eye on them and think about how you can use them to your advantage.
The growing trend of email marketing
Three features of email have contributed to the growth of email marketing: personalization, automation, and privacy.
Due to these three positive points of Email , the trend of using Email Marketing has grown by 20% compared to the past, and this has become a reason for companies to invest in this type of marketing. The growth of email marketing has given rise to new tactics in 2022, such as dynamic and interactive email content AMP for email, and new personalization strategies.
Email marketing growth in 2022
Join the loyalists
Human nature is the desire for community, he wants to be a member of a community.
Digital Marketing Trends 2022 goes so far that people who are loyal and interested in your business will be part of your customer base, and you should give special privileges to these loyal members.
For example: free shipping, value-added shipping, gift packs, duplicate shipping, fast shipping, and the like for your special members.
Loyalty programs will be so convincing that the customer will no doubt be interested in joining and will be a loyal member of your business.
Lesson learned from this section: Start launching membership campaigns with tempting benefits.
Futurists win
Business foresight is a priority. Businesses are becoming more and more forward-looking, which does not mean that they never fail in decisions and ideas, but the percentage of weak and useless ideas will decrease, and they will be more cautious and advanced.
Lesson learned from this section: Be forward-looking in your business, consider long-term prospects with low failure, and strive to reach the top.
Discounts are no longer attractive
You must have encountered the fact that many brands and businesses offer discounts to attract customers, but unfortunately increase the original price of the product. This has made the launch of special discounts no longer attractive to the audience and they are not interested in it.
New businesses are looking to offer special services and offers without the use of discounts, such as free shipping, or items mentioned in Loyalty Membership.
War over data
Businesses have gained a lot of data during their marketing, many of these data may be very important to them and they have fragmented them, and they may lose valuable data in this war.
The lesson we learn from this: Take care of your valuable information. Businesses that are not ready for this war lose their information and have to collect data again in order to stay on the field.
Videos reign supreme
As we mentioned in the SEO 2022 Trends article, videos are the first word, and it is time for the realm of clips and movies.
Video replaces fixed assets and becomes the cornerstone of all marketing campaigns. Social media and TV broadcasting platforms will introduce new promotional products that emphasize video. Even the retail experience will see new innovations in the use of video to attract customers and increase revenue.
Relationship between digital marketing trends 2022 and video content production
Short videos at the top of the table
With becoming the most popular social network for short videos, Instagram unveiled its Reels videos, and YouTube began teaching in the field of these videos. Quick short videos focus on the main point and are popular with young audiences.