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Jennifer Hsieh and Elizabeth Yin, Co-Founders of and

The workshop will be led by Jennifer Hsieh and Elizabeth Yin, co-founders of DressMob ( and Shiny Orb (, social shopping sites for dresses and wedding apparel respectively. 

Jennifer and Elizabeth two have been developing websites since high school and will share best practices. They blog at about tools and resources for entrepreneurs who are not programmers.

About Jennifer Hsieh

Jennifer is a graphic and web designer, who in the last 15 years has developed graphics and frontend user interfaces for other startups, athletes, universities, orchestras, and of course for Shiny Orb and DressMob. 

Jennifer holds a B.A. in Chemistry and Physics from Harvard and a Ph.D from MIT in Materials Science where she held the National Science Foundation fellowship and the Bell Labs fellowship.  

About Elizabeth Yin

Elizabeth is an internet marketer and backend programmer, who in the last five years has done marketing for startups and was a marketing manager at Google. 

Prior to becoming a marketer, Elizabeth wrote backend code for startups during the rise and fall of the dot com era.

Elizabeth holds a B.S. in Electrical Engineering from Stanford and an MBA from MIT Sloan.  

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