The French Wine Merchant
Monsieur Maurice Amiel is a veteran of three decades in the wine trade. He operated highly successful retail stores in Manhattan and Westchester, and moved to Palm Beach several years ago with the intention of retiring. However, he soon realized that no one in the area was selling the type of wine he liked most: food-friendly, affordably priced bottles from the world’s greatest wine regions. Maurice decided to come out of retirement and opened The French Wine Merchant.His philosophy is simple: locate the best small vineyards in the world’s greatest wine regions; buy the wines directly from importers, avoiding middleman markup; pass the savings directly on to the consumer. This strategy enables his customers to enjoy hand-crafted, artisan wines at reasonable prices, since they are paying for the steak rather than the sizzle. While his focus is on France, he also carries a range of undiscovered gems from Italy, Spain and South America.