Eventbrite Ads
Guidelines

Last updated: June 18, 2024
Ad Content Guidelines

Eventbrite brings together a diverse community of millions of people to discover a variety of live experiences around the globe. We take the integrity of our platform very seriously. We’ve developed Eventbrite’s Ad Content Guidelines to outline what is not allowed on our marketplace or in connection with the use of our advertising services. Advertisers running ads on Eventbrite must follow our Eventbrite Community Guidelines and these Ad Content Guidelines.

By signing up to use Eventbrite and using the Eventbrite Ads service, advertisers agree to follow all the rules and guidelines, and to be bound by the terms, in the:
You may not use Eventbrite to advertise content or engage in any conduct that is (each in our sole evaluation) offensive, harmful, or inappropriate for general audiences, or that we believe constitutes or is likely to encourage or promote any misleading, harmful, violent, or illegal activity or outcome. While these Guidelines are generally applicable globally, some Guidelines may differ by jurisdiction. Advertisers are responsible for the content of their ads and for complying with all applicable laws, regulations, and industry codes. Below, you will find our current list of prohibited content. Please note that the list (and the illustrated examples) isn't exhaustive, and we may add to it or amend it at any time, so it is important that you frequently check for modifications.
Under the Terms of Service, Eventbrite reserves the right to remove your content from the Services if Eventbrite believes in its sole discretion that it violates the Terms of Service, our Community Guidelines, or for any other reason. Similarly, Eventbrite reserves the right to deny or remove your ad campaign if Eventbrite believes in its sole discretion that it violates any of the above terms, policies or guidelines, or for any other reason. Eventbrite’s curated Discovery Feed and Ads product are available exclusively for events that appeal to a general audience. We employ a sophisticated AI-powered system that evaluates event descriptions to determine Discovery Feed and Eventbrite Ads eligibility.
NOTE: These Ad Content Guidelines are incorporated by reference into the Eventbrite Ads Terms of Service. Capitalized terms in these Ad Content Guidelines not otherwise defined here have the same definitions that we use in the Eventbrite Ads Terms of Service and Terms of Service.

Violating Content

Alcohol
Electoral
Healthcare Products and Services
Tobacco

Tobacco

Our prohibition on Tobacco advertising includes, but is not limited to:

  • Events where the primary purpose of the event is the sale, distribution, endorsement, or lobbying of tobacco or e-cigarette products

Alcohol

Our prohibition on Alcohol advertising includes but is not limited to:

  • Events that promote excessive drinking or otherwise irresponsible alcohol use
  • Event listings that may appeal to or target individuals under the legal drinking age
  • Event listings that make illegal claims about alcohol
  • Events that involve lobbying on behalf of the alcohol industry

NOTE: If you use Eventbrite to create an event that mentions or concerns alcohol, you are responsible for complying with the restrictions applicable to your jurisdiction, which may include prohibitions, licensing requirements, and/or restrictions on certain types of events and the marketing thereof.

Healthcare Products and Services

Our prohibition on Healthcare Products and Services advertising includes, but is not limited to:

  • Events that promote the sale, use, consumption, manufacture, supply, possession, import, export, or ingestion of prescription or over-the-counter medication, and nutraceuticals
  • Events that promote the sale, use, consumption, manufacture, supply, possession, import, export, or ingestion of products making unsubstantiated claims of health benefits

Electoral

Our prohibition on Electoral advertising includes but is not limited to:

  • Events that would be regulated as “Electoral Advertising”. “Electoral Advertising” is a narrow category of event advertisements that: (1) have the purpose of directly influencing an election outcome; or (2) are sponsored by or feature a candidate for public office, campaign organization, political party (or affiliated organization), or PAC.
  • Events that are in support or opposition of a specific political party or candidate for public office

How to Flag Violating Content

Our goal is to promote a safe and respectful community. If you learn of any content that may violate these Ad Content Guidelines, the Community Guidelines, or our Terms of Service, please use the Report This Event link in the event's footer, the “Report This Ad” option from the three-dot menu present near the ad, or in the case of violating content other than event listings or ads, contact us right away.

Eventbrite’s Process for Review

You can read more about how we moderate content here.

Advertisement Practices

Your ad content must be relevant, accurate, truthful, clear, and not misleading. Your advertised event listing may not promote the sale or distribution of any goods or services not directly related to a live event listed on Eventbrite. We allow only high quality content that meets high professional and editorial standards. Please use adequate resolution for images and when linking use only functional URLs. Please avoid using all caps in the listing title. You may not manipulate Eventbrite’s systems or settings in order to gain an advantage or circumvent our policies or procedures. You may not misrepresent your relationship with Eventbrite, its affiliates, or third party providers. Except with our express written permission, we do not permit promotion of any content that constitutes an explicit or implied endorsement by Eventbrite or the use of our names or logos.