Why Company Culture is my #1 Priority

Company culture is everything. It sets the direction and tone of a company. It differentiates good companies from great companies. It can attract great and not so great employees. Just take a look at Netflix’s culture with its manifesto “People Over Process”. Instead of office perks like sushi lunches and great gyms, its priority is on building a team in pursuit of ambitious common goals.

In the startup world, founders who think about company culture from the get-go puts their startup in a better position to set their behaviour, determine their belief system, attract employees who align with their values, and ultimately grow their business. That’s exactly what Benjamin Croc, Co-Founder and CEO of BrioHR set out to do first.

At Bawatana’s upcoming Coffee & Founders session, he’ll share:

1. BrioHR's company culture from day zero until today
2. His considerations when setting company culture
3. Tools he used to help with the process
4. His personal discoveries as a founder spearheading company culture
5. His pointers for first-time founders on the most valuable skills to look out for when making their first 10 hires, and how to keep employees engaged

This event is free to attend. Limited slots available. Coffee or tea is on us.

⁠About the Founder

Former McKinsey consultant, and head of Lazada’s strategy department, Benjamin Croc developed a deep passion for people management in a career that spanned continents and industries. Noticing a pattern among companies that wanted to help their people achieve their full potential, he founded BrioHR together with a fellow INSEAD alumni in the hopes of transforming the workplace stories of millions around the globe, and improving corporate performance for companies big and small at the same time. BrioHR is a new kind of HR management software covering the full employee lifecycle in a modern and user-friendly platform. Its modular offering allows SMEs in Southeast Asia and beyond to digitise and automate their HR processes such as recruitment, onboarding, core HR, and performance management.

About BrioHR

BrioHR empowers business owners and HR teams by simplifying and automating routine HR processes like payroll, claims, and leave. A simple, user-friendly interface makes using BrioHR a great experience for employee and employer alike. With a secure, scalable platform, BrioHR’s software covers the entire employee journey from recruitment to onboarding, payroll and claims, to performance and analytics, and more. This enables business owners and HR teams to truly focus on what matters most – people.