What it Takes to Deliver Global Brand Partnerships

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What it Takes to Deliver Global Brand Partnerships

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By University of Westminster

Date and time

Thu, 12 Oct 2023 10:30 - 12:00 PDT

Location

Online

About this event

Join Tashi Shillingford as she discusses her career journey as a global brand partnerships marketer, which has led her to delivering successful Global Brand Partnerships at M&C Saatchi and Universal Music, as well as working in marketing roles for Amazon and O2.

Tashi will also cover:

• Current trends in her industry

• What it takes to deliver successful brand partnerships

• Advice on how to create impactful and meaningful global-to-local partnerships

There will be time to ask Tashi questions during the Q&A.

This event is free to attend, but you must book your place in advance.

This event is organised in partnership with Westminster Enterprise Network (WeNetwork).

ABOUT THE SPEAKER

Tashi Shillingford, Senior Account Director at M&C Saatchi Sport and Entertainment — (Business Management - Marketing BA, 2012)

Since graduating from Westminster, Tashi has gone on to become a successful Brand Partnerships Marketer.

Early in her career, Tashi was one of the first hires to help launch the Amazon Music streaming service in the UK market, then across Europe and later, across Australia/New Zealand.

Following this, she went on to manage influencer partnerships for Amazon Handmade, where she led the Stacey Solomon account in the UK, and set up multiple “always on” influencer marketing programs for key seasonal events, across both UK and Germany.

Last year, she moved over to Universal Music where she led some of the most exciting global partnerships of her career, focussed on Brazil, South Africa, China, Columbia and US.

Most recently, Tashi moved across to the M&C Saatchi Sport and Entertainment team where she leads projects in the music, culture and partnership space— currently working with a global whiskey brand who has big ambitions to find the perfect partner for a 2024/2025 collaboration.

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