Today’s Consumers Expect More—Can Brands Accommodate?

Consumer habits have significantly changed over the past decade. Online, mobile, gens Y and Z, Facebook, Amazon, GDPR and many other modern phenomena changed the world as we knew it, ushering in a new kind of customer. One who doesn’t tolerate irrelevant marketing. Who expect brands to include them in conversations, not talk at them.

The new consumer comes with keen messaging filters and doesn’t allow just anyone to pass through their no BS barriers. They expect more, and those who can’t deliver? These brands are quickly left for the competition, and the customer takes their family, friends, and peers with them. To survive and thrive, marketers need to adapt to this consumer.

Join us at this PostFunnel Forum, where a panel of seasoned CRM executives will discuss how they shifted their marketing strategies to successfully accommodate the new generations.

Speakers:

Cecilia Munthe, Director of Customer Engagement at Deezer
Nina Dietrich, Director, Owned Channels at Culture Trip
Paris Anatolitis, Casino Marketing Director at GVC Group
Katie O'Leary, Head of UK Marketing at Hibob

18:30 Gathering & Registration
19:00 Drinks & Nibbles
19:30 Panel Discussion

This event is free of charge, but kindly make sure you RSVP as spaces are limited