Impact and Commercial Engagement

Commercial engagement can seem mystifying to some, but alongside from other goals related to commercialisation it can represent a different route to creating impact from your research. In this session, co-lead with a colleague from CUG’s Enterprise and Innovation Organisation, we will consider:

• What is commercialisation, and how can it be approached from different disciplinary research areas
• How impact goals can inform commercialisation, and vice versa
• Important considerations when thinking about opportunities for commercialisation
• Examples of how others have used commercialisation to inform Impact Case Studies in universities across the UK