Wednesday, 1 May

How to Make PPC Click: The Ultimate PPC Workshop

Get ready to supercharge your PPC game with our Paid Media Director, Chris Swan, in this interactive online workshop!

By Boulder Group

Select date and time

Wed, 1 May 2024 02:30 - 03:30 PDT

Location

Online

About this event

Are you a Finance, Tech or B2B Brand looking to make waves in the world of PPC? Want the opportunity to get a free PPC audit?

Then join us online for the ultimate interactive PPC workshop!

Boulder Group's Paid Media Director, Chris Swan, is going to dive into the secrets of PPC like never before, covering topics such as:

MCC, Account, campaign, adgroup, keywords, ads
Powerful sitelinks, negative keyword lists
Granular build vs big data
Flexibility in investment
Future proofing: mirror the website
Dashboards: monitor all activity at once
Tracking: better data in, better data out
Google Tag Manager
CRM management (e.g. Hubspot)
Integration software (e.g. Zapier)

You'll have the opportunity to chat to Chris and ask questions throughout, to make sure the session is tailored to you, and that you leave with all the tools you need to build a change-making PPC strategy.

So come and join us over Microsoft Teams and learn how to make PPC click!

* TICKETS ARE AVAILABLE FOR BRANDS ONLY, NO AGENCIES OR STUDENTS.

Frequently asked questions

Who are Boulder Group?

Boulder Group are an integrated creative agency in Shoreditch, London that offers services across paid media, production, branding, design and marketing strategy for brands in the tech, finance, life science and ESG sectors.

Who are Big Rock?

Big Rock are a specialist division of Boulder Group, working across paid media and performance.

Who is this online workshop for?

The workshop is best suited for business professionals working for B2B brands, who already have a basic understanding of PPC, but want to learn how to optimise their campaigns and drive better results.

Will I be able to ask questions about my specific PPC needs?

Yes, you will be able to ask questions and chat to our experts during the workshop, who will offer tailored responses based on your business. You will also have the opportunity to arrange a chat with our team after the webinar or get one of our free PPC audits.

How do I get a free PPC audit?

If you attend the workshop, you can arrange a call with our team afterwards to discuss the free audit. We will chat in more detail about your business, any existing PPC accounts you have and any recent spend. After the call, we will follow up and let you know if we think we're a good fit!

Organised by

Boulder Group

Boulder Group is a global marketing, technology and venture group for frontier industries, turning smart businesses into seismic brands.

We’re a new breed of marketing agency, combining deep sector knowledge and strategic planning with specialist creative, production & media teams for one goal only – growth. Our model provides brands with one centralised point of contact, while allowing them to seamlessly access hyper specialist talent.

It’s a model built to navigate today’s fast-moving marketing landscape, future-proofing brands and equipping them with the scale, creative impact and speed needed to succeed in today’s ultra competitive environment.

Our integrated offering comprises four specialist growth divisions including Big Rock, Pebble Studios, Lava and Meteor. They provide global businesses with strategic marketing consultancy and planning, world-class creative, cutting-edge digital product design and forward-thinking PR services respectively.