Feeding Algorithms: Running Successful Campaigns
This session is an introduction to anyone looking to navigate the ever-evolving landscape of digital marketing algorithms.
What algorithms power today's most influential digital platforms? We will cover:
- From search engines, email marketing to social media channels, understand how these complex systems work and how you can tailor your digital marketing strategies.
- Actionable tips for optimising content, enhancing visibility and driving engagement.
- Running campaigns and keeping up with the latest tech updates.
Who is this course for?
This workshop, as with all New Anglia Growth Hub events, is suited and intended for owners and managers of businesses already running and established for 12 months or more. NWES and MENTA organise courses for businesses that are pre-start or have been trading for less than 12 months.
This workshop is funded by UKSPF and is only open to SMEs based in Norfolk excluding South Norfolk and Broadland. If you are based in these districts, please contact South Norfolk & Broadland councils for business support. Workshops for Suffolk businesses can be found here.
What you will need
Please bring your own notepad or device to capture information. Beyond that we ask for your enthusiasm and excitement!
Note: Please be aware that we cannot guarantee WIFI access on the day.
Agenda for the Day
8:45 - 9:00 Registration
9:00 – 9:10 New Anglia Growth Hub introduction
9:10 - 9:30 Trainer introduction & today’s objectives
9:30 – 9:50 Getting to know you
9:50 - 10:20 Understanding algorithms
10:20 – 10:40 Who is your market?
10:40 – 11:00 Breakout session | customer profile
11:00 – 11:10 Break
11:10 – 11:30 Roundtable discussion
11:30 – 12:00 Creating successful campaigns
12:00 – 12:30 Always test and measure
12:30 – 13:10 Lunch
13:10 – 13:40 Emailing: Beyond the open rate
13:40 - 14:20 Maximising social media engagement
14:20 – 14:40 Optimising content for search engines
14:40 – 15:00 Breakout session | creating a campaign brief
15:00 – 15:10 Break
15:10 – 15:50 Group presentations | creating a campaign brief
15:50 – 16:20 Recap and Q&A
16:20 - 16:30 Closing remarks & thank you
About the Presenter/Trainer:
Leyla Hussein - Operations Manager at Hayward Miller
Leyla blends a practical approach with a deep understanding of marketing and business management, skills honed from her beginnings in her family's Turkish Delight manufacturing business. This early exposure to business operations and strategy, coupled with her academic studies in Marketing and Business Management, has cemented her expertise in the field.
With over 11 years of experience across various business sectors, including HR, IT, Sales, and predominantly Marketing, Leyla's diverse skill set enables her to effectively support and connect with businesses of all sizes, from emerging startups to established multinational corporations.
Leyla's proficiency in B2B marketing is evident in her holistic approach. She has been instrumental in the development and expansion of numerous businesses, excelling in crafting and executing comprehensive sales and marketing campaigns, managing market entry strategies for new ventures, and leading brand, product and project launches.
At the core of Leyla's marketing strategy is a profound understanding of consumer behaviour and sales psychology. She focuses on creating genuine connections with audiences, skilfully merging traditional marketing techniques with modern digital trends to deliver impactful and resonant results.
Her seminars provide attendees with practical, experience-based insights, offering real-world advice that is both relevant and actionable in today's dynamic marketing landscape.
FAQs
I want to book for more than one person from my company?
Due to the popularity of these events, we are only able to allow one person per company to attend. However, please email jo.barnard@newangliagrowthhub.co.uk, if you wish a colleague to attend as well and if we have cancellations we will notify you immediately in a first come, first served basis to offer another ticket.
How can I contact the organiser with any questions?
Please email jo.barnard@newangliagrowthhub.co.uk if you have any questions or queries.
What will be done with the information I supply?
Your information will be stored on Eventbrite according to Eventbrite terms and conditions. Upon arrival you will be required to sign in on our attendance sheet, to provide evidence of your physical attendance, a state aid and feedback form for the event, and if we are missing any of the key data, such as company name, address and contact number we will send a form to collect this missing information. This will be kept on the server as evidence for our UK Shared Prosperity Fund (UKSPF) funding for the length of the contract evidence requirements. After your attendance, it will be stored on the secure Growth Hub CRM system. This is required to provide evidence of your attendance and eligibility for the course. This will be kept to the statutory dates and is only accessible to Growth Programme and authorised personnel.
If you request further contact from an adviser post this event, they will use this information to contact you and log any future interactions, again to evidence for UKSPF funding.
Your information will not be given to any third parties without your permission. However, we will share your details with our trainers if you tick the sign in box next to your signature upon signing in, so they are able to contact you should you wish them to.
Any paperwork completed by you for the course, you are welcome to have copies of upon request.
