Australia Plays Launch Events

IGEA (Interactive Games & Entertainment Association) is the peak industry association representing the voice of Australian and New Zealand companies in the computer and video games industry. IGEA supports the business and public policy interests of the games industry, through advocacy, research and education programs. We work with many stakeholders including all levels of government, agencies, media and other trade associations.IGEA advocates on behalf of our members, who range from one-person studio startups to larger multinational developers, publishers, platform holders and digital storefronts. IGEA’s role is to help our members and the wider industry more effectively create, distribute and sell interactive games, entertainment content and related hardware.Through the provision of consistent and frequent industry research and data, along with communications programs, IGEA promotes the interactive games industry both locally and abroad.IGEA is a team of 6, led by the CEO Ron Curry and is administered by a Board of Directors comprising of senior executives from interactive games and entertainment companies. IGEA is responsible for managing GCAP and The Arcade.