Recorded Webinar: The 5 Most Shocking Insights About Music Festival Fans

Do fans care more about headliners or the overall lineup? Is live streaming worth the effort and investment? How can I make sure that my event stands out?

The music festival business is booming and there’s no sign of it slowing down. Hear a team of industry leaders, including Tom Russell (Founders Entertainment, Governors Ball), Stacey Wilhelm (SXSW), and Laurie Kirby (IMFCON), explore the drivers behind the music festival boom and how to take advantage of emerging trends in the space. Fill out the form on the right to view the video.

To uncover the top music festival trends in 2014, Eventbrite teamed up with leading social media research company Mashwork to analyze over 20 million social media conversations about music festivals in the 2013-2014 season. We learned five surprising insights that event organizers, large and small, can put to use immediately to build a thriving, profitable brand and a “no boundaries” live event experience.

What you’ll learn:

• Who attends music festivals – what they care about, when they’re talking, and how to reach them
• Why FOMO (Fear of Missing Out) is the festival organizer’s best friend, and how to capitalize on remote participation
• Why the overall festival experience and lineup matters most to attendees – and how to build your reputation and own your brand
• Plus more fascinating facts and actionable recommendations!

About the Presenters:

Tom Russell, Partner & Co-founder, Founders Entertainment

Tom Russell got into the live music world while still enrolled at Tulane University’s A.B. Freeman School of Business as a Management major and Marketing minor. Inspired by th
e rabid New Orleans festival culture, he joined local New Orleans’ promoters Superfly Productions in 2004 and remained a part of their family until December 2010. During his six year tenure with Superfly, Tom grew from the National Promotions Director position to the Director of Superfly Events Group, where he helped produce and project manage a wide array of large and small events, including the Bonnaroo Music & Arts Festival, the Vegoose Music & Arts Festival, San Francisco’s Outside Lands Music & Arts Festival, the Superfly During Jazzfest Concert Series, the Life is good Festival, and various music marketing programs for some of today’s largest consumer brands. After learning from some of the best in the game, Tom decided to take his experience and expertise to another level, and he helped launch Founders Entertainment with the primary goal of producing live event experiences that are remembered forever and surpassed by none.

Stacey Wilhelm, Music Festival Programmer, SXSW

As one of the music festival programmers for SXSW, Stacey is part of a team that curates one of the biggest showcase festivals in the world. This involves coordination with artists, labels, booking agencies, management teams, other festivals, sponsors and more to create specialized showcases of musicians ready and eager to perform for international industry representatives and media outlets. Additionally, Stacey aids in forming marketing and messaging missions on behalf of the SXSW Music Conference and Festival.

Laurie Kirby, President, IMFCON/IFFS

Laurie Kirby, Esq. is currently the President and Chief Creative Officer of the IFFS (International Film Festival Summit) and the IMFCON (International Music Festival Conference) as well as Lineup Magazine. She is the strategic leader for these organizations, (and digital & print publication) which intersect leaders of film, music and the entertainment industry and hold annual conferences in the US and Europe. She is a frequent speaker, writer and thought leader at dozens of film & music festivals on all aspects of the industry. Laurie has managed over a half dozen film festivals and consults with festivals, filmmakers and event producers on the film festival industry.

Martina Wang, Head of Music & Entertainment Marketing, Eventbrite

Martina Wang is a marketing maven at Eventbrite with extensive marketing experience across the live events, technology, and consumer goods industries. Martina currently heads up Eventbrite Music & Entertainment, overseeing brand building, business strategy, and research initiatives across the live entertainment space.