Recorded Webinar: Fans Behind the Mask – New Data for Cons

With fandom conventions setting attendance records all over the country, it’s no secret that comic, gaming, anime and pop culture cons and other related events are big business. But who are the fans, and how have their interests and buying habits evolved? The answers to these questions could have a big impact on your business!

Tune in for an engaging discussion with industry experts, Rob Salkowitz, and Jennifer K. Stuller, on how event organizers, publishers, retailers and the media industry alike can capitalize on the changing face of fandoms to drive further growth. In this recorded webinar, they share:

• New, compelling data about fan convention goers, their interests and buying habits
• Best practices on how to reach fans, address their needs and increase their loyalty
• Key insights and takeaways you can apply now to fuel business growth

Rob Salkowitz, writes, speaks and consults on the social implications of digital media and the digital generation. Author of Comic-Con and the Business of Pop Culture, Young World Rising and Generation Blend, Rob’s influential and widely-respected books have covered topics including disruptive business models, entrepreneurship and innovation, generational change in society and the workplace, the impact of knowledge industries in emerging economies, and the future of work. He is a contributing columnist to ICV2, a publication dedicated to providing business information on Geek Culture. Rob’s work has also appeared in FastCompany.com, FastCoCreate, The New York Times, Forbes, Bloomberg BusinessWeek, and other publications. Rob is also Director of Strategy and Content for MediaPlant, LLC in Seattle and teaches at the University of Washington.

Jennifer K. Stuller, Co-Founder and Director Emeritus of Programming and Events for GeekGirlConJennifer K. Stuller is Co-Founder and Director Emeritus of Programming and Events for GeekGirlCon — an organization dedicated to the recognition, encouragement and support of women in geek and pop culture and STEM. Stuller is a writer, scholar, media critic, and feminist pop culture historian. She is an author and contributor to multiple publications, including Ink-Stained Amazons and Cinematic Warriors: Superwomen in Modern Mythology, and the editor of Fan Phenomena: Buffy the Vampire Slayer. She has spoken at national and international conferences and regularly appears at the Comic Arts Conference, the Slayage Conference on the Whedonverses, and San Diego Comic-Con International. She is a frequent presenter on the topics of media literacy, geek activism and community-building, ever endeavoring to use her powers only for good. Find out more about Jennifer at Ink-StainedAmazon.com.