Webinar with Lululemon: What Runners Want Beyond the Race

Races are on the rise—but they aren’t what they used to be. More runners in endurance events means more people looking for something other than first place. So, how do you appeal to those runners doing it for the love of the sport, not the qualification time?

We talked to more than 1,000 runners to uncover compelling insights around the growth of the race ‘event experience’.  Learn from experts at Lululemon’s SeaWheeze Half Marathon and Eventbrite as they discuss the findings, and what they mean for the future of your races.

Listen to the recorded webinar to learn:

• What participants are looking for in an event experience
• How to drive participant loyalty and motivation
• Ways to prolong engagement with your brand long after the race is over