Innovation and Distribution at Center of Multi-Year Deal
BARCELONA — 20 June 2018 — Eventbrite, the world’s largest ticketing and event technology platform, and Barcelona-based elrowFamily have signed a multi-year ticketing partnership. The agreement will see Eventbrite handle the ticketing needs of the more than 100 shows and festivals under the elrow brand, which attract over 2.4 million attendees around the globe each year.
Founded in 2010, elrow is an award-winning experiential event concept and party series that has taken the world by storm with its unique circus-inspired style, pairing elaborate production, interactive performers, zany characters and otherworldly visual displays with the world’s best electronic music.
With residencies in Barcelona, Dubai, Madrid, New York, and Amnesia in Ibiza, elrow have recently pushed to new heights, debuting in Shanghai, adding a festival-scale event at the Queen Elizabeth Olympic Park in London, and announcing a debut show in Las Vegas this upcoming October.
Vicenç Marti, President of elrowFamily, comments: “With many additional projects around the world planned over the next years, the time to join up with a global partner like Eventbrite felt right. We share an international outlook and setup, an independent spirit, and they’re constantly pushing innovations such as integrations with Facebook and Instagram, which are crucial to connecting with our fans in new and engaging ways.”
“elrow are without doubt one of the most impressive independent club and festival promoters. They are leaders in their field, constantly innovating and delivering exceptional events that combine a unique blend of party, music, arts and breathtaking visuals. As people look for greater and more fulfilling experiences, the Arnau family are redefining festival and party culture. Working with them has been at the top of our wish list for a long time,” said Paul Everett, Head of Music at Eventbrite UK.
The first event to go on sale with Eventbrite is elrow’s 8th anniversary party at the brand’s spiritual home in Viladecans (Barcelona) on July 15th.
About Eventbrite
Eventbrite is the world’s largest ticketing and event technology platform. The company, which has processed $10 billion in gross ticket sales since inception, powered millions of events in 180 countries and territories in 2017. The Eventbrite platform enabled hundreds of thousands of event creators to bring a variety of live experiences to life for more than 50 million fans in 2017 – with cost-effective, impactful tools, technology, and services. Eventbrite has acquired eight companies, including music ticketing powerhouses Ticketfly and Ticketscript, to further solidify a fierce commitment to the independent live music scene. Customers include Tribeca Film Festival, Newport Folk and Jazz Festivals, Pitchfork Music Festival, and Wanderlust, in addition to top venues and promoters that include Bowery Ballroom, the Brooklyn Bowl, Merriweather Post Pavilion, and The Troubadour. Eventbrite was founded in 2006 by Julia Hartz, Kevin Hartz, and Renaud Visage. Investors include Sequoia Capital, Tiger Global and T. Rowe Price. Learn more at
www.eventbrite.com. About elrowFamily
elrow is an award-winning experiential event concept and party series founded in 2010 by Cruz and Juan Arnau Lasierra, the sixth generation from a dynasty of entrepreneurs also responsible for creating Monegros Festival and legendary Club Florida 135 in Fraga, Spain. From their headquarters in Barcelona, elrow have taken the world by storm with their unforgettable party style, pairing elaborate production, interactive performers and zany characters with the best electronic music, placing them as a global reference for circus-inspired parties with tickets to the visual spectaculars usually selling out in minutes. A myriad of different themes and concepts make up elrow’s zeitgeist with sub-brands including ‘Rowlympics’, their own take on the Olympic Games, their Brazilian jungle carnival theme, ‘Sambodromo de Brasil’ and flagship theme ‘Singermorning’.
With lauded residencies in Ibiza, Madrid, London and Amsterdam already in place, 2017 saw a game-changing partnership with live entertainment platform Providence-Superstruct, allowing elrow to push to new heights with a Shanghai debut and a festival-scale event at the Queen Elizabeth Olympic Park in London in August.