Eventbrite Gains Momentum around API Strategy with Launch of Eventbrite Spectrum

SAN FRANCISCO, March 12, 2015 /PRNewswire-iReach/ — Eventbrite, the global ticketing and events marketplace, today announced Eventbrite Spectrum, demonstrating the company’s investment in leveraging an API-first model to expand product capabilities for customers and foster innovation amongst partners.

Eventbrite Spectrum is the one-stop destination where customers can easily discover third-party API extensions for robust applications in social, mobile, event operations, fundraising, and more. As part of the platform launch, Eventbrite is introducing fifteen new partner extensions that can be accessed and used directly within a customer’s event dashboard. These represent a subset of the more than 130 integrations already available and customers can take advantage of the additional functionality they provide as part of a holistic experience with the rest of Eventbrite’s native features.

“An API-first strategy is central to our goal of becoming the world’s biggest marketplace for live experiences and until now the vast majority of our third-party integrations have been built on the domain of respective partners,” said VP of Product for Eventbrite, Laurent Sellier. “With Eventbrite Spectrum we are making extensions more accessible so that more of our customers can realize their benefits, while also delivering real value to partners who will see growth in the usage of their apps.”

Eventbrite partnered with industry leaders and growing start-ups across multiple verticals to develop these extensions. By providing a framework for partners to design and build on the Eventbrite product, partners have a direct connection to event organizers and can focus on adding features that meet their specific needs. In turn, Eventbrite customers have the flexibility to choose from best-in-class applications that will enhance their events, and not locked-in to a single system.

The first set of extensions to launch within the event dashboard provide a broad range of products and services, and include Boomset, ConferenceBadge, Dandelion, Eventbistro, EventKingdom, evvnt, Fundly, Hootsuite, MailChimp, Sched, sli.do, Sponseasy, SurveyMonkey, TicketPrinting.com, and Zapier. Eventbrite plans to continue to grow this partner ecosystem to deliver more valuable tools to organizers.

“We’re thrilled to be the first social relationship platform to join Eventbrite Spectrum,” said Kevin O’Brien, vice president of partners and platform at Hootsuite. “Our new extension for Eventbrite will allow event organizers to drive higher attendance by easily sharing their events across social networks via Hootsuite.”

“MailChimp users love our extension for Eventbrite. It helps them turn their email-based relationships with subscribers into face-to-face interactions at events all over the world.” said Christy Oyedeji, Head of Partnerships, MailChimp. “So we’re excited about offering even more ways to make this happen. Tools like seamless account connection, list selection options, and auto-syncing will make MailChimp and Eventbrite work together better than ever.”

“We have been an Eventbrite partner for over three years and have built a thriving business by developing a complementary product to their own,” said Philippe Lehoux, Co-Founder & CEO, ConferenceBadge.com and LeanTicket.com. “When you’re a small company trying to break into a market, teaming up with a domain leader like Eventbrite is an incredible opportunity. They’ve built a platform that introduces us to their massive user base in a direct and frictionless way, so that we can focus on building software that creates beautiful name badges!”

A comprehensive list of all Eventbrite extensions can be accessed on Eventbrite Spectrum at https://www.eventbrite.com/spectrum. For more information, please visit the Eventbrite blog.

About Eventbrite

Eventbrite is a global marketplace for live experiences that allows people to find and create events. With the Eventbrite platform, event organizers can plan, promote and sell tickets to events, and publish them across Facebook, Twitter and other social networks directly from the site’s interface. Since 2006, the platform has processed over 200 million tickets and registrations worldwide, totaling $3.75 billion in gross ticket sales. In 2014 alone, the company processed $1.5 billion in gross ticket sales for attendees in more than 180 countries. Eventbrite’s investors include Tiger Global, Sequoia Capital, T. Rowe Price, DAG Ventures, and Tenaya Capital. Learn more at www.eventbrite.com.

Media Contact: Amanda Livingood, Eventbrite, 510-520-1798, livingood@eventbrite.com

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