Eventbrite Trends Report: 2023 Predictions
As another year comes to a close, Eventbrite analyzed millions of experiences from its vast range of one-of-a-kind events and polled 2,000 Americans to reveal how people gathered in 2022 and how they plan to build connections in 2023.
The Hottest Events in 2023
When surveyed about what they want more of in 2023, Americans cited these top five activities as the events they crave heading into the new year:
- Concerts at independent and local music venues: 85%
- Music festivals: 81%
- Live performing arts, like plays, ballet and opera: 79%
- Art shows: 70%
- Outdoor fitness (marathons, yoga, etc.): 68%
Question: Do you want more or less of the events below in 2023? | % Agree / “Want More” |
|---|---|
| Group fitness classes (dance workouts, boxing, etc.) | 63% |
| Scavenger hunts | 63% |
| Genre-themed music events (indie night, emo night, Reggae Fest) | 60% |
| Spirituality events (meditation classes, breathwork workshops) | 57% |
| Networking events | 57% |
| 5k walks/runs | 55% |
| Book discussions | 50% |
| Pub crawls | 47% |
| Poetry readings | 40% |
| Speed dating events | 31% |
Americans Factor Live Events into 2023 Budgets Despite Inflation
Looking ahead to 2023, new data from Eventbrite reveals that while consumers expect costs and inflation to continue rising, they are factoring live events into their 2023 budgets.
Nearly two thirds (65%) of Eventbrite survey respondents expect inflation to continue rising in 2023, and 79% agree that inflation is causing them to tighten their budgets. However, over two thirds (70%) of Americans surveyed plan to spend the same or more on events in 2023.
As people become increasingly vigilant about spending, events remain top of mind when budgeting, largely driven by the desire to gather after so much time apart. In fact, close to one third of survey respondents (29%) say that spending on live events and experiences is an essential or high priority.
Live Events Combat Social Isolation in 2023
Over half (52%) of survey respondents in the U.S. expect to attend more events in 2023.
The most eager to gather? Younger generations – over 60% of Gen Y (Millennial) and Gen Zers say they’ll be at more events in 2023, once again showing that the loneliest generations crave social connection.
Furthermore, 63% of Americans agree that attending an in-person event makes them feel less isolated/lonely.
Contact: press@eventbrite.com
About Eventbrite:
Eventbrite is a global self-service ticketing, marketing, and experience technology platform that serves a community of hundreds of thousands of event creators in nearly 180 countries. Eventbrite powers millions of events every year and is your inside source for what’s trending in live experiences – we spot the next big thing and understand how people are spending their time, making connections and building communities.
About Eventbrite’s Consumer Survey:
This report is based on a 7-minute online survey conducted between September 13 and September 27, 2022 by Ravn Research on behalf of Eventbrite. A paid panel of 4,400 adults aged 18 and older from the United States, United Kingdom, Ireland and Australia completed the survey. The panelists represent a natural distribution of age and gender, and responses are not weighted. To qualify for the survey, respondents needed to attend at least one event of any kind in the last 12 months.
About Eventbrite’s Platform Data:
Figures in this report are based on Eventbrite’s U.S. platform data and compares and analyzes events held January 1, 2022 through September 30, 2022 to events held in the same months in previous years.