Podcasters are taking their stories from URL to IRL, and Eventbrite and Listener.com are making it easier than ever to do it.
We’re thrilled to announce a new partnership between Eventbrite and Listener.com, an AI-powered audience analytics platform built for podcasters. Together, we’re helping podcast creators and networks turn listener insights into live experiences that grow your reach, deepen fan engagement, and unlock new revenue opportunities.
Connecting Podcast Data to Real-World Experiences
Listener.com gives podcasters access to first-party audience data from platforms like Apple Podcasts, Spotify, YouTube, and social media channels. Now, with Eventbrite as an integrated partner, you can connect your Eventbrite ticketing, attendee, and revenue insights into Listener.com’s analytics dashboard to have all of your data in one place. Setup takes seconds — no coding required.
This integration allows podcasters to:
- Identify their most engaged listeners, and route tours to the right cities.
- Convert fans into ticket buyers through targeted live and virtual events.
- Use Eventbrite’s ticketing data to report, pitch, and represent your live show performance to brand partners and sponsors.
“By merging podcast listener data with event performance insights, Eventbrite and Listener.com give creators a deeper understanding of their audience — helping them use data to shape their stories and create smarter, more successful live podcast events,” says Casey Adams, Founder and CEO of Listener.com.
The Rise of Live Podcasting
Podcasting has never been more popular or more primed for live experiences.
Globally, the podcast audience is surging to an estimated 600 million listeners by the end of 2025, according to Podcast Statistics. Podcasting is now one of the most dynamic creator mediums in the world, with audiences craving connection and community beyond the feed.
And the move from URL to IRL is accelerating. Year-over-year, Eventbrite data shows this growth for live podcast events:
- Books and literary arts up 134% in events and 146% in attendance.
- Performing and visual arts up 24% in events and 28% in attendance.
- Sports and fitness up 52% in events and 51% in attendance.
“Live podcasting isn’t a side hustle anymore. It’s the next frontier for creators who want to grow their audience, monetize their content, and bring their communities together,” says Adams.
Why This Partnership Matters for Podcasters
The Eventbrite and Listener.com integration is designed to make that growth easier and more data-driven than ever before. The partnership bridges the gap between audience analytics and real-world event performance, giving you actionable insights to grow.
With Eventbrite and Listener.com, podcasters can:
- See where your most loyal listeners live, and plan live shows that sell out.
- Integrate Eventbrite ticketing data into Listener.com to show total reach online and offline.
- Present brand partners with unified audience reports that reflect true fan engagement.
“For the first time, podcasters can connect who’s listening with who’s showing up, and use that data to build sustainable businesses,” says Adams.
The Future of Live Podcasting
As podcasts continue to evolve from audio to experience, this partnership helps creators take the next step: building enduring, data-driven businesses around their communities.
Whether you’re a solo creator or part of a podcast network, Eventbrite and Listener.com are here to help you turn your biggest fans into ticket buyers and your live shows into business opportunities.
