Live music has always been a powerful way to create communities. And while our country may be divided politically, millennials are seeking out connections through music more than ever.
In fact, new Eventbrite research reveals that 80% of millennial music-goers are more likely to attend a concert or music festival featuring artists who affect positive change through music. What’s more, 79% attend live music events to express their support for the artists’ beliefs and values.
Learn how you can appeal to these movement-minded millennials in this new tipsheet. You’ll discover:
- What millennials want from your shows and festivals, based on a poll of more than 2,000 adults
- Why embracing millennials’ desires isn’t just good ethics — it’s good business
- How you can put these insights into action, based on examples from the 2017 festival and concert season