How-To Guide: Find the Perfect Partner for your Event Ticketing
Providing your attendees with a smooth ticketing experience is essential to their enjoyment of your event—and their opinion of you as an organizer.
From increasing ticket sales to amazing attendees at the door, you are trusting your ticketing partner with the success of your event. Get it right and you can see record growth; get it wrong and it will reflect on your brand.
We know the search for the perfect event ticketing partner may feel overwhelming, so we sorted through event organizers’ most common priorities and created a checklist of questions you may want to ask a potential ticketing partner to make sure they’ll empower you to achieve your goals.
Download this guide for a simple, yet definitive, partner selection guide to make sure you’re covering all your bases, including:
- Challenges event organizers often face with ticketing providers, from promotion to data access to at-event solutions
- How to prioritize the features that are most important to your specific event
- Important questions to ask to make sure they can support a sold-out event
This is the guide you and your team can consult when evaluating potential partners, and revisit after your event to measure promises against delivery.
PREVIEW
About This Guide
We grouped the challenges event organizers often face with ticketing providers into seven categories, each complete with a checklist of general capabilities and feature-specific questions to look for in a partner.
Before getting on the phone, prioritize which features are most important to your event.
In your research and interviews, use this guide to take notes on each partner, then compare their answers to choose which company will best empower your event success.
Ticket Buying Experience – A fast purchase experience will convert casual interest to committed attendees.
Why it’s important:
Your partner needs to make it as easy as possible for your attendees to buy, as multiple steps and pages cause drop-off in purchases. What’s more, just a one-second delay in page response can result in a 7% reduction in ticket sales.
Our research shows that 38% of attendee traffic from discovery to purchase is through a mobile device. If the event page automatically resizes to fit a mobile screen, an attendee will be more likely to purchase on the spot.
Your attendees trust your brand. Having your event page reflect your look and feel will build trust, which can drive increased ticket sales.
Your ticketing partner should support your different types of tickets and purchase preferences.
Access – A self-service platform will empower you to make the changes you need, when you need.
Why it’s important:
You shouldn’t have to work according to your ticketing partner’s hours. Make sure you have the power to make changes on your own time.
We live in a mobile world. The ability to access and update your account or event shouldn’t be limited to a desktop.
You may have team members with different responsibilities. Your partner should have the ability to match account access levels.
Data – Endless spreadsheets don’t provide insight, they provide headaches. Your partner should have automated, customizable ways to sort your data so that you can better your business strategy.
Why it’s important:
Unlimited access to all the data you collect, whenever you need it, is non-negotiable. If you have to wait on your partner to view your attendance or marketing efforts they’re preventing you from moving quickly and making fully informed business decisions.
…