Director's Guide: How to Set the Right Price for Your Event

Director’s Guide to Pricing

Setting the right ticket price, even for an experienced event owner, is challenging. There’s no “right” answer, and you may feel like you’re aiming for a bullseye that doesn’t exist. But the most successful leaders know that the best strategy to pricing an event is to determine the value to the customer - and deliver at that price.

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Setting the right ticket price, even for an experienced event owner, is challenging. There’s no “right” answer, and you may feel like you’re aiming for a bullseye that doesn’t exist.

But the most successful leaders know that the best strategy to pricing an event is to determine the value to the customer — and deliver at that price.

Check out the Director’s Guide to Pricing and you’ll learn how to:

Understand the psychology of ticket pricing and use it to your advantage
Identify hidden (and unnecessary) costs
Set prices that help sell more tickets and make you more money

Complete the form to download the guide.