2015 Event Planning Guide for Classes & Conferences

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With inside knowledge from industry professionals, trendsetters, and organizers like yourself, we have compiled our 4 must-read reports, how-to guides and britepapers to pave your success in 2015. You will learn step-by-step tips to event planning including setting the right registration price, securing sponsors, marketing your class or conference, optimizing volunteer success, creating a seamless check-in experience, and much more!

The 2015 Eventbrite Event Planning Guide contains:

  1. The Price is Right: How to set the optimal registration price
  2. How to Guide: Find the perfect event registration partner
  3. Britepaper: How to get the most from your volunteers
  4. Industry Report: How to engage fans before, during and after your event

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  1. The Price is Right: How to set the optimal registration price.

Make More Money with Your Pricing Strategy

Whether you’re organizing a concert, festival, sporting event, or fundraiser, you want to make sure your hard work pays off—for your event-goers and your bank account. Beyond pinching pennies and asking favors, one of the best ways to turn a profit is to create a savvy pricing strategy.

So, how much should you charge for tickets or registration? When do you raise or lower that price? What kind of promotions will you include? In the following pages, Eventbrite will deliver valuable tips to help you create a pricing strategy that will boost your bottom line, and leave your event-goers smiling and satisfied.

The Psychology of Buying: Understanding the Consumer Mindset

Put yourself in your customers’ shoes. You know how excited you feel when you find a great deal or score tickets to that event you’ve been eyeing for ages? Offering that perfect price at the optimum time will drive consumer demand so that you can maximize revenue (read: make more money). Here are a few key points to keep top of mind as you map out your pricing strategy for future events.

Scarcity boosts sales. Limited-time offers create a sense of urgency and inspire people to buy sooner than they normally would.

More options drive more dollars. Give people the chance to spend more money on tickets, and you may be surprised to find how many opt for the premium experience, or valuable add-ons.

Good prices get people talking. A good deal will encourage people to share with friends on social media, which is a great, free way to market your event.

Pricing 101:
4 Steps to Determine Your Core Ticket Price

Know your main objective. What is the single most important goal for your event? Generating profit? Growing your event? Building your brand? You’ll likely have multiple targets, but knowing your North Star will set the context for your pricing decisions.

Consider a musician hosting a first-time show to create awareness and increase album downloads. Or a winery that’s hosting a tasting event to reward its wine club members and encourage loyalty to the label. These event organizers have the flexibility to price lower since ticketing revenue, while important, is not the number one objective.