How to Organize & Sell Tickets for a Gig

Ready to sell gig tickets and pack the house for your next show? Eventbrite gives you all the tools you need to create your event page in minutes, reach more music lovers, and manage your gig ticket sales from one place.
<p>How to Organize &amp; Sell Tickets for a Gig</p>

How to sell gig tickets for a successful show

Putting on a successful gig means getting the music right—and the logistics. From booking the venue to the final encore, a smooth process helps you focus on the performance. Here’s a quick guide to getting your gig ticket sales on track.

  • Plan Your Ticketing: Decide on your capacity and ticket prices. Will you offer early-bird discounts to build buzz, or VIP packages with merch? A flexible gig ticketing platform lets you create multiple ticket types easily.

  • Create Your Event Page: Build a professional-looking page with all the key details: band lineup, date, time, venue, and a compelling description. This is your central hub to sell gig tickets online.

  • Promote Your Gig: Use social media and email to reach your fans. Eventbrite's tools can help you create and share posts, and even run targeted ads to find new listeners in your area.

  • Manage Entry Smoothly: On the night of the show, a fast check-in process is crucial. Use the Eventbrite Organizer app to scan QR-code tickets directly from attendees' phones, keeping the line moving and the energy high.

Your all-in-one gig ticketing platform

We give you everything you need to manage your gig from the first ticket sold to the last song played.

Fast Gig Setup

Create a polished event page with your lineup, venue details, and ticket tiers in just a few clicks. Get your gig listed and ready for fans in minutes.

Promote and Sell

Use our email and social media marketing tools to connect with your audience. Sell tickets directly through your website with our embedded checkout.

Smooth Show Day

Scan tickets and check in attendees with the Eventbrite Organizer app. Sell tickets at the door using Tap to Pay for last-minute walk-ups.

Why Eventbrite is the right stage for your gig

Eventbrite has helped transact more than 270M tickets to more than 4.7M events.
A large crowd of people gathered at an outdoor music gig.

Reach More Music Fans

Tap into a built-in audience of local music lovers looking for their next favorite show. About 30% of tickets sold are driven by Eventbrite discovery, connecting your gig with new listeners.
Colorful wristbands for entry to a live music gig.

Flexible Ticketing Options

Easily create different ticket types for your gig. Set up early-bird pricing, general admission, group bundles, or VIP packages to give your fans options and maximize your gig ticket sales.
A sound mixing board at a music venue, representing the back-end operations of a gig.

Fast, Reliable Payouts

Access your ticket revenue when you need it with instant payouts. Securely process payments with Eventbrite Payment Processing and get your funds as soon as tickets sell.

Essential tools for every gig you organize

From presale to post-show, our integrated toolkit helps you manage every detail so you can focus on the music.
An empty, lit stage at a music venue before a gig begins.

Customizable Ticket Types

Create and manage any ticket type you need, from general admission to VIP meet-and-greets. Set prices, quantities, and sales dates for each tier.

Built-in Marketing Tools

Promote your show with our email and social media integrations. Send announcements to your followers and run Eventbrite Ads to reach potential new fans.

Mobile Box Office

Use the Eventbrite Organizer app to check in fans quickly with QR-code scanning. Sell remaining tickets and merch at the door with our Tap to Pay solution.

Real-Time Sales Reports

Track your gig ticket sales and get insights into your audience with our analytics dashboard. See where your buyers are coming from and what marketing efforts are working best.

We rely on Eventbrite for its discoverability and we're gaining followers. I can't think of an event where it wouldn't make sense to be using Eventbrite's marketing tools.Something Dope for the People
Eventbrite’s powerful reporting and promotional tools have been essential to track sales trends and engage our audience on their preferred channels. The platform makes it easier to reach the communities we serve.Elsewhere, Brooklyn, NY
If you’re using Eventbrite ticketing, Eventbrite Ads is an obvious place for those advertising dollars to go.The Riot Comedy Club

Frequently asked questions

Ready to sell out your next gig?

Create your event page for free and start selling tickets with the platform designed to help musicians and promoters succeed. Get started today.