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How to Promote a Music Event

You’ve put a lot of work into crafting the ultimate music event. Now, it’s time to pack the house out. See tips on how to make your sales skyrocket below.

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18 Tips to Promote Your Music Event

Here's how to connect with your existing community and target music lovers who are interested in events just like yours.

Build a profile of your target audience

Think like your event-goers. Who are they? Why are they likely to attend your event? What does your event have in common with others they’ve been to? Where do they spend their time online?

Craft your ads carefully

Make it fun or dramatic, and include an eye-catching design and clear copy. Use pictures of real people—not stock photos—and give your writer examples of what your authentic voice sounds like.

Invest in video

If you want to market your event well and tap into FOMO, invest in video marketing. Video has the unique ability to showcase the vibe of your event and evoke an emotional response in potential ticket-buyers.

200+

searches from people looking for things to do on Eventbrite in 2022

30%

of total tickets sold are driven by Eventbrite discovery

more the consumer reach of our closest competitor

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