Unlock Gaming's Superpowers - Create Customer Experiences That Stick

Today’s consumers don’t just want products, they crave immersive, interactive experiences that reflect who they are and what they care about. With more than 3 billion gamers worldwide spending more time in games than any other form of media, brands can no longer afford to treat gaming as an afterthought—it’s essential. 

The Nasdaq Center is excited to be joined by Bastian Bergmann, Cofounder and COO at Solsten and Author of Press Play: Why Every Company Needs a Gaming Strategy, for a session on how forward-thinking companies are using gaming to connect with customers, drive growth, and futureproof their brands. Drawing on years of experience at the intersection of AI, entertainment, and digital strategy, Bastian will share why brands that embrace gaming are gaining a powerful edge in today’s shifting consumer landscape. 

Key Takeaways: 

• Understand why video games are becoming the new frontline of consumer engagement and how your brand can be part of it. 

• Learn how to move beyond traditional marketing and create immersive, personalized experiences that drive loyalty and ROI. 

• Gain actionable strategies to integrate gaming— ranging from low-risk partnerships to full-scale experiences— into your marketing roadmap. 

OUR SPECIAL GUEST

Bastian Bergmann

Cofounder and COO of Solsten, a technology startup that empowers companies to create personalized content using AI and psychological data. He is also the founder of media strategy firm Technically Entertaining. Previously the founder and CEO of WATTx and a strategy consultant at Boston Consulting Group, Bergmann has spent his entire career at the intersection of digital strategy, entertainment, media, and AI. He is a frequently sought-after speaker for events and podcasts and advises startups, scale-ups, and public sector organizations.

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All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to webinarhost@thecenter.nasdaq.org with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact anna.vanmaanen@thecenter.nasdaq.org