The Generative Way : Your hands-on AI jumpstart program.

Welcome to The Generative Way! It's is a powerful, one-day, learn-by-doing experience designed to help your company unlock the full potential of AI. Focused entirely on your business challenges, this personalized program includes pre-event assessments, strategy alignment, and post-event Shark Tank feedback. You’ll define clear goals, build a role-specific GPT assistant, generate better ideas with AI-enhanced methods like TRIZ and Design Thinking, and craft compelling pitches.

Who Should Attend ?

This program is ideal for :

• Innovation Managers
• Strategy Directors
• Transformation Leads
• Department Heads
• Team Leaders
• Product Managers
• Business Development Leads
• Corporate Trainers

Key Benefits :

By the end of 8 hours , you will get

• Your own custom GPT assistant
• 28 innovation GPTs and 14 masterclasses
• Shark Tank-style pitch session with expert feedback
• Certificate of completion
• Toolkit access and follow-up plan

Program Curriculum:

Pre-Event Preparation
– Participant assessment using AI4Innovation tools
– Management preparation to align on key challenges

Module 1: TRUE NORTH + Building a GPT
– Define clear, actionable goals
– Gather insights using AI tools
– Build a role-specific GPT assistant

Module 2: Building Ideas with AI
– Apply SCAMPER, TRIZ, Design Thinking, and other methods
– Use AI to generate, refine, and select top solutions

Module 3: Listening, Improving, Leading with AI
– Collect feedback and improve solutions
– Enhance communication and collaboration with AI workflows

Module 4: Pitch for Success
– Develop compelling, credible pitches
– Present in a live Shark Tank session with leadership panel feedback

Post-Event (Optional)
– 2-hour Shark Tank review session
– Clear call to action and follow-up implementation roadmap

Schedule :

🕚 Welcome + Pre-Assessment Review

• Overview of the day
• Review of AI4Innovation assessments
• Align on top business challenges

🕦Module 1: TRUE NORTH + Building Your GPT

• Define clear goals
• Gather insights
• Build a role-specific GPT

🕧 Module 2: Building Ideas with AI – Part 1

• Intro to AI-enhanced ideation methods
• Use TRIZ, SCAMPER, and others with GPTs

🕐 Lunch Break

🕝 Module 2: Building Ideas with AI – Part 2

• Refining and selecting ideas
• Create solution prototypes or drafts

🕞Module 3: Listening, Improving, Leading with AI

• Feedback loops using AI
• Improve ideas and internal communication workflows

🕟 Module 4: Pitch for Success

• Craft credible, compelling pitches
• Presentation tips and preparation

🕠Shark Tank Session + Wrap-up

• Teams pitch to leadership panel
• Get feedback, agree on next steps
• Final Q&A and close

About the Facilitator

Bryan Cassady is an award-winning teacher, entrepreneur, and author of several books on innovation, including CYCLES and the upcoming The Generative Organization. He is the creator of the ISO Innovation Essentials certification, developed with 72 global experts, and has led AI innovation training with over 40,000 students and executives. Bryan founded 11 successful companies across 6 countries and is on a mission to help 1 million people become better innovators by 2027.

Testimonials:

"An absolute game-changer in how we innovate.

“Using the toolkit, we ran a sprint planned for 5 days in 2 and generated at least 3X more ideas than in a typical sprint”

"Quite simply, the fastest, more effective way I have experienced to learn fast and build real solutions"

"Grueling, mind-melting, confidence-shaking programs for anyone who thinks she already knows how to innovate. Know-it-alls, be prepared to be humbled. "

"A practical, no-nonsense approach to innovation that I can apply immediately back at the office."

Here are some companies that we have worked with:

Air Travel: Air France, British Airways, Fokker, Ripple Aerospace

Energy: EDF Luminus, Electrabel

Financial/ Insurance: Citibank, Crédit Lyonnais, Diners Club, KBC Bank, Norwich Union, Worldline

FMCG: Garnier, Henkel, Kimberly Clark, L’Oreal, Nestlé, Procter & Gamble, Unilever, United Distillers

Health: IBA, Mercuri Urval, Metis Instruments

Industrial: BASF, Bekaert Textiles, Donaldson, Pollet Water Group, Taminco

Publishing & Media: Editions Dupuis, Kluwer, National Geographic, Reader's Digest, Roularta, Time Life

Retail: Disney stores, FNAC, IKEA

Technology: AllThingsTalk, Google, Microsoft, SmartSearch

Telecom: Orange, Proximus

And hundreds of start-ups.