According to OpenView Survey, more than 40% of companies never pilot or test their pricing strategy, and about 55% have never conducted research to understand how much their target customer is willing to pay.

As you're innovating in new spaces, building unfinished products and facing ambiguous cost structures, it's crucial to adopt a pragmatic approach towards pricing.

What you will learn during this event:

A 60-minute interactive session during which our speaker will share how to think about your first price points and offer best practices on how to optimize pricing pages and subscription packages
Understand which pricing model is ideal for your SaaS startup
Define how to conduct adequate pricing research and testing
Discover a framework for pricing your new product and nailing it the first time
When & How to raise prices without losing customers

👨‍💼 WHO IS THIS EVENT FOR?

This event is for CEOs, Founders, and Product Leaders who are building innovative startups.

🎤 SPEAKER

Jerome Tomasini is Startup Partnership Lead - Souther Europe at Stripe where he leads their relationships with early stage investors across Southern Europe. Before this, he was an early employee of the Twitter France office and worked for the French presidency.

🤝 PARTNER

Stripe: is a technology company that builds economic infrastructure for the internet. Businesses of every size—from new startups to public companies—use their software to accept payments and manage their businesses online.

[Reserved only for our Community startups] - Don't forget to create your Stripe account and redeem your Stripe discount in order to unlock waived fees for your card transactions. If you are already using Stripe, you are eligible for this advantage as well, as long as you haven't used a similar discount in the past.

AGENDA

10:00 – 10:05 Opening

10:05 – 10:50 Speech

10:50 – 11:00 Q&As and closing

How to price your B2B SaaS startup