Product Strategy Workshop 2026

This workshop teaches you how to build a pragmatic product strategy that enables confident and clear yes/no decisions, connects to your company strategy, and your goal setting.

This workshop can be combined with two consecutive workshops on Product OKRs and Product Discovery taking place over the following two days. Check the ticket options for bundle pricing options.

Most product teams confuse having a strategy document with having strategic clarity. They spend weeks perfecting frameworks and creating detailed analysis, but when opportunities arise, they're back to lengthy debates and decisions based on whoever speaks loudest.

Real Progress in product strategy happens when you can confidently say yes or no to opportunities because your strategy creates genuine focus, not just impressive presentations.

Learning Goals

By the end of this workshop, you will be able to:

✅ Distinguish between strategy that looks good and strategy that works in daily decision-making

✅ Apply the three strategy attributes (Decisive, Layered, Executable) to create focus over theoretical correctness

✅ Build strategy components that connect to your specific business context rather than following rigid templates

✅ Audit existing strategies using quality checks that reveal gaps between strategy theater and strategic clarity

✅ Connect product strategy to company strategy without losing focus through endless cascading exercises

✅ Execute your product strategy by communicating and measuring your choices

Concepts Covered

• Real Progress vs. Alibi Progress in Strategy

Why most strategies fail to guide actual decisions

The Three Strategy Attributes

• Decisive: Making choices that help you say no to opportunities
• Layered: Connecting product strategy to company strategy effectively
• Executable: Translating strategic choices into daily decision-making

Strategy Components and Frameworks

• Strategic Narrative, Playing Field, and Winning Moves as building blocks
• Adapting Business Model Canvas, Product Strategy Canvas, and other tools to your context
• Quality checks for each component to ensure they create real focus

Practical Implementation

• Techniques for making strategic choices that stick
• How to connect strategy layers without rigid cascading
• Methods for keeping strategy alive in quarterly planning and roadmap decisions

• The difference between strategy documents and strategic clarity
• How to recognize when you're optimizing for presentation over practicality

For whom is this Training?

• Heads of Product and VPs of Product looking for a new perspective on enabling the goal-definition and decision-making of product teams and departments.
• (Senior) Product Managers who want to provide their product teams clarity and inspiration beyond the next Sprint.
• Product Ops Managers, Agile Coaches, and Scrum Masters want to support product teams beyond Scrum rituals.
• UX and Engineering Product Team members want to engage in continuous strategic discussions beyond Product Delivery.

What’s included in your Ticket?

• 8 hours of hands-on concepts and guided practical implementation exercises
• 60 minutes of Office Hours Q&A right after the official workshop end
• Softcover Workbook containing all materials, exercise instructions, and space for reflecting for you to keep and revisit in the future
• 3 0-day access to my self-paced Strategy course for complementary learning (access granted after the training)
• A light breakfast, healthy lunch, snacks, as well as hot and cold beverages
• A Certificate of Completion for your LinkedIn profile
• A really good time ;)

Photos Credits:

Claudia Timmann during Product at Heart 2023

Dark Horse Innovation

Learning Goals

By the end of this workshop, you will be able to:

✅ Distinguish between strategy that looks good and strategy that works in daily decision-making

✅ Apply the three strategy attributes (Decisive, Layered, Executable) to create focus over theoretical correctness

✅ Build strategy components that connect to your specific business context rather than following rigid templates

✅ Audit existing strategies using quality checks that reveal gaps between strategy theater and strategic clarity

✅ Connect product strategy to company strategy without losing focus through endless cascading exercises