Product Management OKRs Workshop 2026

This workshop skips the basics and general advice you can find elsewhere. Instead, it teaches you to create OKRs that guide daily prioritization decisions instead of quarterly reporting exercises that nobody uses.

This workshop can be combined with two consecutive workshops on Product Strategy and Product Discovery taking place over the surrounding two days. Check the ticket options for bundle pricing options.

Most product teams confuse having OKRs with having meaningful goals. They follow rigid frameworks about "outcomes over outputs" and chase the perfect objective statement, but their OKRs become reporting theater that doesn't influence actual work prioritization.

Real Progress with product OKRs happens when your goals help teams measure progress toward strategic priorities and adjust actions accordingly—not just track numbers for stakeholder updates.

Learning Goals

By the end of this workshop, you will be able to:

• Create OKRs that sit within your team's sphere of influence rather than chasing metrics you can't actually move
• Connect Key Results to validated customer problems instead of measuring arbitrary business aspirations
• Align OKRs with strategic choices so they measure progress on what actually matters for your context
• Draft and measure useful OKRs for different types of Product Teams: Whether it’s a high-traffic b2c or internal-facing product
• Design leading indicators that provide feedback quickly enough to guide course corrections
• Audit existing OKRs using quality checks that reveal whether they drive decisions or just create busywork

Concepts Covered

Real Progress vs. Alibi Progress in OKRs

• Why most OKRs become reporting theater instead of decision-making tools
• The difference between having OKRs and having meaningful goals
• How to recognize when you're optimizing for OKR correctness over practical value

The Four OKR Attributes

• Influenceable: Focus on metrics within your team's sphere of influence
• Evidence-informed: Measure problems worth solving based on reliable customer insights
• Strategic: Connect to current strategic priorities, not recycled KPIs
• Leading: Detect progress quickly enough to steer actions mid-cycle

From Strategy to Measurable Progress

• How strategic choices become OKR components
• Translating customer problems into meaningful Key Results
• Using discovery insights to create evidence-informed metrics
• Quality checks for each attribute to ensure OKRs drive Real Progress

Practical Implementation

• Techniques for right-sizing OKR ambition to your team's reality
• Methods for connecting OKRs to daily prioritization decisions
• Approaches for adapting OKRs mid-cycle based on evidence, not rigid adherence

For whom is this Training?

This workshop is relevant to individuals whether you already use OKRs in your company or are in the planning stages of adopting them.

• (Senior) Product Managers who want to stop copying & pasting backlog items and tasks into OKR tools and Excel spreadsheets for a “reporting meeting” with stakeholders and management
• Heads of Product and VPs of Product who want to make OKRs a helpful vehicle for communicating priorities and measuring progress for the teams in their area
• Product Operations Managers, OKR Experts, Scrum Masters, and Agile Coaches who want to support Product Teams with the adoption of OKRs
• UX and Engineering Product Team members who want to improve their capability to participate and influence goal-setting in their company

What’s included in your Ticket?

• 8 hours of hands-on concepts and guided practical implementation exercises
• 60 minutes of Office Hours Q&A right after the official workshop end
• Softcover Workbook containing all materials, exercise instructions, and space for reflecting for you to keep and revisit in the future
• 3 0-day access to my self-paced OKR course for complementary learning (access granted after the training)
• A light breakfast, healthy lunch, snacks, as well as hot and cold beverages
• A Certificate of Completion for your LinkedIn profile
• A really good time ;)

Photos Credits:

Claudia Timmann during Product at Heart 2023

Dark Horse Innovation