Product Discovery Workshop 2026

If you strip away all the frameworks, buzzwords, and "best practices," the core intention of Product Discovery is about the data-informed reduction of uncertainty regarding problems worth solving and solutions worth building through a series of nonlinear activities conducted as a cross-functional team.

That’s why this training focuses on helping you understand individual Discovery context and when to apply what technique to make progress, over just introducing new canvases or frameworks.

This workshop can be combined with two consecutive workshops on Product Strategy and Product OKRs taking place over the previous two days. Check the ticket options for bundle pricing options.

Most product teams confuse completing research activities with reducing uncertainty. They chase the "perfect" framework and diligently follow every step of prescribed methods, but their discovery becomes endless exploration that doesn't connect to strategic priorities or provide decision-grade insights.

Real Progress in product discovery happens when you use evidence to reduce uncertainty about what problems are worth solving and what solutions are worth delivering—not just gather interesting customer feedback.

Learning Goals

• Focus discovery efforts on strategically relevant problems using impact mapping to connect customer insights to business goals
• Distinguish between weak signals and strong evidence to make decisions based on reliable insights, not anecdotal feedback
• Articulate research intent to choose and combine the proper research techniques for your problem with a short lead time to insight.
• How to plan, execute, and synthesize qualitative and quantitative research to generate reliable problem understanding
• Using Impact Mapping to connect insights, solutions, and experiments to overarching business goals.
• Strengthen evidence in both problem and solution spaces by moving from assumptions to validated insights

Concepts Covered

Real Progress vs. Alibi Progress in Discovery

• Why most discovery becomes research theater instead of uncertainty reduction
• The difference between completing activities and gathering decision-grade evidence
• How to recognize when you're optimizing for process correctness over practical learning

The Two Discovery Attributes

• Targeted: Focus on problems that matter for strategic business goals, not every interesting customer issue
• Evidence-informed: Move from weak signals to strong evidence that can guide product decisions

Impact Mapping for Targeted Discovery

• Using Impact, Actors, Outcomes, Outputs, and Experiments to connect customer problems to business goals
• Quality checks for each level to ensure discovery stays focused on strategic priorities
• Adapting the approach whether you start from problems, solutions, or strategic mandates

Evidence Strength Assessment

• Evaluating insights across "real vs. anecdotal" and "relevant vs. lip service" dimensions
• Matching research questions to appropriate methods for stronger evidence
• Strengthening evidence in problem space (understanding what's worth solving) and solution space (validating what's worth building)

Practical Implementation

• Techniques for choosing methods based on what you need to learn, not what process you should follow
• Approaches for balancing discovery investment with decision timelines
• Methods for connecting discovery insights to strategy and OKRs

For whom is this Training?

• (Senior) Product Managers who want to go beyond measuring efficiency through Story Points and Velocity.
• Heads of Product and VPs of Product who are looking for a new perspective on enabling their product teams.
• UX Designers who want to participate in user-centered discussions beyond wireframes and pixels.
• Product Ops Managers, Agile Coaches, and Scrum Masters who want to support product teams beyond Scrum rituals.
• Engineers who want to engage in Product Discovery before it's time to start talking about solutions.

What’s included in your Ticket?

• 8 hours of hands-on concepts and guided practical implementation exercises
• 60 minutes of Office Hours Q&A right after the official workshop end
• Softcover W orkbook containing all materials, exercise instructions, and space for reflecting for you to keep and revisit in the future
• 3 0-day access to my self-paced Discovery course for complementary learning (access granted after the training)
• A light breakfast, healthy lunch, snacks, as well as hot and cold beverages
• A Certificate of Completion for your LinkedIn profile
• A really good time ;)

Photos Credits:

Claudia Timmann during Product at Heart 2023

D ark Horse Innovation