Make your marketing plan: Four sessions to build your roadmap

Feeling overwhelmed by channels and competing priorities? Big Duck invites you to step back, take a breath, and focus on the bigger picture. Over four interactive sessions, you’ll dive in with Menaka Chandurkar, director of strategy, and Michelle Behar, senior strategist, to design a marketing plan that fits your mission, team, and time.

We’ll guide you through goal-setting, audience mapping, and action planning so you finish with a clear, doable plan (and maybe a little joy).

Attend this series to get:

• A clear, measurable goal to anchor your plan
• A detailed profile of a key audience member
• Fresh strategies and tactics to elevate your communications
• A roadmap for team roles and responsibilities
• A timeline to seamlessly put your plan into action

Session information

Session 1: Set the stage

Reflect on where you are, where you’re headed, and what success really means this year.

Wednesday, January 21, 2026: from 1:00pm-2:00pm ET

Session 2: Meet your people

Get clear on who you’re trying to reach and how to reach them strategically and authentically.

Wednesday, January 28, 2026: from 1:00pm-2:00pm ET

Session 3: Rally the team

Bring your colleagues along for the ride, and make sure your plan actually works day-to-day.

Wednesday, February 4, 2026: from 1:00pm-2:00pm ET

Session 4: Show and Tell

Share your plan, swap ideas, and leave ready to bring it to life.

Wednesday, February 11, 2026: from 1:00pm-2:00pm ET

These fees include live participation, session recordings, and resources.

• $175: Organization budget: $5 million or higher or consultant
• $125: Organization budget: $1-5 million
• $75: Organization budget: $500,000-1 million
• $35: Organization budget: under $500,000

NOTE: ticket purchase is for all four sessions (1/21, 1/28, 2/4, 2/11)

These sessions are for communications and development staff from nonprofit organizations who need a clear marketing strategy, plan, and calendar.

Take advantage of early-bird rates! Buy tickets by December 12, 2025, and enroll your staff in our 2-for-1 promotion.

Can’t attend live or wondering about accessibility?

We will make closed captions and live transcription available for all sessions. You’ll receive a link to resources, presentations, and recordings within two business days after each session. If you have other accessibility needs, please let us know, and we’ll do our best to accommodate them.

All sessions are listed in the Eastern Time Zone.

Questions?

Contact us at marketing@bigduck.com